Spray Tan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spray Tan sales on Amazon US totaled 344,900 units in July 2026 (▼ 25.3% vs. the prior month), generating an estimated $7,146,802 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 59.9% of revenue, while a typical listing is priced at $24.00. The keyword itself pulled 17,605 Amazon queries over the same period (▼ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the spray tan Top 50 moved 2,761,000 units and $64,748,211 in cumulative sales — an average of 230,083 units and $5,395,684 per month. Monthly throughput topped out at 462,000 units in June 2026 and dipped to 124,300 in December 2025, leaving the latest reading 93.9% higher than August 2025.
Spray Tan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
344.9K
▼ 25.3% MoM
Monthly Revenue 2026/07
$7.1M
▼ 28.3% MoM
Top 10 Market Share 2026/07
63.2%
Spray Tan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spray tan listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 23.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 218,000 units and $4,281,530 in July 2026 — 63.2% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spray Tan' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B078BC1NJ6
Coppertone SPORT Sunscreen Spray SPF 50, Multipack, 3 x 5.5 FL OZ | Spray Sunscreen Broad Spectrum SPF 50, Sweat, Heat and Water Resistant, PABA, Oxybenzone, Octinoxate, Paraben and Dye Free
20K
▼ 50.0%vs. prior month
$407K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B09J1LZCWH
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
10K
▼ 50.0%vs. prior month
$351.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spray Tan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing spray tan brand in July 2026, moving 80,000 units across 1 ASIN for 36.7% of Top 10 volume. Beauty by Earth follows with 50,000 units (22.9%), ahead of Jergens on 20,000 units (9.2%).
With 9 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
36.7%
Units
80K
Revenue
$732.8K
Avg. price
$8.99
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80K
Beauty by Earth
2 ASINs in Top 10
22.9%
Units
50K
Revenue
$1.8M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·29.6K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40KB09J1LZCWH
$35.99·★4.2·5.2K revsTanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
Units sold10K
Jergens
1 ASIN in Top 10
9.2%
Units
20K
Revenue
$209.4K
Avg. price
$10.47
B001UTK76C
$10.47·★4.5·43.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Units sold20K
Trending Spray Tan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B091BCL3RJ booked 9K units at $9.95, with ▼ 10.0% MoM change. On the growth side, B01GQQU1AU leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00ANL8QHA close behind at ▲ 60.0% MoM on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B091BCL3RJ
B.TAN SPF 0 Deep Tanning Oil | Get Tanned Intensifier Dry Spray - Fast, Ultra Dark, Outdoor Use, Packed with Sun Tan Accelerating Actives, Hydrating Bronze Glow, Beach & Pool Essentials, 8 Fl Oz
Price
$9.95
Rating
4.4
Reviews
8.5K
Latest month sales
B01GQQU1AU
Bondi Sands Liquid Gold Self Tanning Dry Oil, 5.07 Fl Oz | Hydrating, Quick Drying, Tanning Dry-Oil for a Natural, Golden Look, Vegan, Cruelty-Free
Price
$12.00
Rating
4.3
Reviews
4.9K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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