Spray Tan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spray Tan sales on Amazon US totaled 217,800 units in July 2026 (▼ 40.0% vs. the prior month), generating an estimated $4,883,082 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 49.7% of revenue, while a typical listing is priced at $24.21. The keyword itself pulled 18,366 Amazon queries over the same period (▼ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the spray tan Top 50 moved 2,258,150 units and $53,710,014 in cumulative sales — an average of 188,179 units and $4,475,834 per month. Monthly throughput topped out at 363,000 units in June 2026 and dipped to 108,900 in December 2025, leaving the latest reading 42.7% higher than August 2025.
Spray Tan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
217.8K
▼ 40.0% MoM
Monthly Revenue 2026/07
$4.9M
▼ 38.8% MoM
Top 10 Market Share 2026/07
51.9%
Spray Tan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spray tan listing on Amazon US in July 2026 is ASIN B001UTK76C (Brand: Jergens), which sold 20,000 units at $10.47 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 113,000 units and $2,428,130 in July 2026 — 51.9% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spray Tan' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B078BC1NJ6
Coppertone SPORT Sunscreen Spray SPF 50, Multipack, 3 x 5.5 FL OZ | Spray Sunscreen Broad Spectrum SPF 50, Sweat, Heat and Water Resistant, PABA, Oxybenzone, Octinoxate, Paraben and Dye Free
20K
▼ 50.0%vs. prior month
$407K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B09J1LZCWH
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
10K
▼ 50.0%vs. prior month
$351.2K
latest month
12-month trend
B07YZQYBVN
Australian Gold Continuous Spray Sunscreen SPF 15 | Instant Bronzer, 6 Fl
10K
▼ 50.0%vs. prior month
$88.2K
latest month
12-month trend
B07CF7BVZK
Westmore Beauty Body Coverage Perfector - 2N Natural Radiance - 3.5 fl oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
10K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spray Tan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing spray tan brand in July 2026, moving 20,000 units across 1 ASIN for 17.7% of Top 10 volume. Coppertone follows with 20,000 units (17.7%), ahead of B.TAN on 17,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.47 to $21.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$209.4K
Avg. price
$10.47
B001UTK76C
$10.47·★4.5·23.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
Units sold20K
Coppertone
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$407K
Avg. price
$21.45
B078BC1NJ6
$21.45·★4.8·21.7K revsCoppertone SPORT Sunscreen Spray SPF 50, Multipack, 3 x 5.5 FL OZ | Spray Sunscreen Broad Spectrum SPF 50, Sweat, Heat and Water Resistant, PABA, Oxybenzone, Octinoxate, Paraben and Dye Free
Units sold20K
B.TAN
2 ASINs in Top 10
15.0%
Units
17K
Revenue
$180.9K
Avg. price
$10.97
B091BCL3RJ
$9.95·★4.4·8.5K revsB.TAN SPF 0 Deep Tanning Oil | Get Tanned Intensifier Dry Spray - Fast, Ultra Dark, Outdoor Use, Packed with Sun Tan Accelerating Actives, Hydrating Bronze Glow, Beach & Pool Essentials, 8 Fl Oz
Units sold9KB09B4F55NY
$11.99·★4.3·51.5K revsB.TAN Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Units sold8K
Trending Spray Tan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TBGQ4G8 booked 7K units at $20.25, with ▼ 12.5% MoM change. On the growth side, B01GQQU1AU leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TBGQ4G8
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
Price
$20.25
Rating
4.5
Reviews
22.6K
Latest month sales
B01GQQU1AU
Bondi Sands Liquid Gold Self Tanning Dry Oil, 5.07 Fl Oz | Hydrating, Quick Drying, Tanning Dry-Oil for a Natural, Golden Look, Vegan, Cruelty-Free
Price
$12.00
Rating
4.4
Reviews
4.9K
Latest month sales
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