Lux Unfiltered Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lux Unfiltered sales on Amazon US totaled 47,500 units in July 2026 (▼ 23.5% vs. the prior month), generating an estimated $1,621,519 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 76.0% of revenue, while a typical listing is priced at $34.81. The keyword itself pulled 9,608 Amazon queries over the same period (▼ 45.3% MoM).
Zooming out to the 12-month window ending July 2026, the lux unfiltered Top 50 moved 416,250 units and $13,276,072 in cumulative sales — an average of 34,688 units and $1,106,339 per month. Monthly throughput topped out at 61,950 units in June 2026 and dipped to 22,500 in August 2025, leaving the latest reading 111.1% higher than August 2025.
Lux Unfiltered Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.5K
▼ 23.5% MoM
Monthly Revenue 2026/07
$1.6M
▼ 22.1% MoM
Top 10 Market Share 2026/07
77.9%
Lux Unfiltered Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lux unfiltered listing on Amazon US in July 2026 is ASIN B0DPRGGPQS (Brand: + Lux Unfiltered), which sold 10,000 units at $32.00 apiece — equal to 21.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $1,232,820 in July 2026 — 77.9% of unit volume and 76.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lux Unfiltered' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DPRGGPQS
+ Lux Unfiltered - Iced Latte Cooling Under Eye Patches - Eye Masks | Caffeine, Niacinamide & Hyaluronic Acid Eye Mask (10 Pairs) - Depuffs, Brightens Dark Circles, Hydrates - Vegan, Cruelty-Free
10K
▲ 0.0%vs. prior month
$320K
latest month
12-month trend
B00TBGQ4G8
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
7K
▼ 12.5%vs. prior month
$189K
latest month
12-month trend
B0GVCKYV32
Loving Tan 10 Minute Express Self Tanner Body Mask, Dark, 5 fl oz | Fast Acting & Streak-Free Smoothing Self Tan Formula, Natural Bronze, Hydrating Ceramides, Quick Dry & Transfer-Resistant
5K
▲ 400.0%vs. prior month
$260K
latest month
12-month trend
B08G1LDFL8
Coco & Eve Self Tanner Mousse Kit - Bronzing Foam, Tanning Mitt - Medium | Sunless Self Tan for Body & Face, Natural Looking Glow for Women & Men, Bronzes Skin, Streak Free, Mess Free Applicator
3K
▼ 66.7%vs. prior month
$135K
latest month
12-month trend
B0CLPH7DM4
St.Tropez Self Tan Express Mini Kit: Travel-Sized Light/Medium/Dark 1-3 Hour Express Mousse and Tanning Applicator Mitt, Even & Natural, Vegan
3K
▼ 50.0%vs. prior month
$60K
latest month
12-month trend
B0GCZQ8K62
Luxe Color Changing Foundation – Medium Dark
2K
▲ 100.0%vs. prior month
$74.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lux Unfiltered Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bondi Sands is the best-performing lux unfiltered brand in July 2026, moving 13,000 units across 4 ASINs for 35.1% of Top 10 volume. + Lux Unfiltered follows with 11,000 units (29.7%), ahead of Loving Tan on 5,000 units (13.5%).
With 6 brands splitting the Top 10 and 78.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.74 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bondi Sands
4 ASINs in Top 10
35.1%
Units
13K
Revenue
$340.9K
Avg. price
$25.74
B00TBGQ4G8
$27.00·★4.5·22.6K revsBondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
Units sold7KB0BLTCBLFK
$33.98·★4.5·1.2K revsBondi Sands Self Tanning Foam + Application Mitt | Includes Lightweight Sunless Foam + Reusable Mitt for a Flawless Finish, Cruelty-Free
Units sold2KB01GQQU1AU
$12.00·★4.4·4.9K revsBondi Sands Liquid Gold Self Tanning Dry Oil, 5.07 Fl Oz | Hydrating, Quick Drying, Tanning Dry-Oil for a Natural, Golden Look, Vegan, Cruelty-Free
Units sold2KB0BYPDN6Q5
$30.00·★4.2·1.6K revsBondi Sands Technocolor 1 Hour Express Tanning Foam, Available in 4 Shades | Innovative Formula, Hydrates for Natural Enhanced Skin Results, Cruelty-Free
Units sold2K
+ Lux Unfiltered
2 ASINs in Top 10
29.7%
Units
11K
Revenue
$362K
Avg. price
$37.00
B0DPRGGPQS
$32.00·★4.6·381 revs+ Lux Unfiltered - Iced Latte Cooling Under Eye Patches - Eye Masks | Caffeine, Niacinamide & Hyaluronic Acid Eye Mask (10 Pairs) - Depuffs, Brightens Dark Circles, Hydrates - Vegan, Cruelty-Free
Units sold10KB08JNKYPBF
$42.00·★4.2·1.1K revs+ Lux Unfiltered N°12 Sun Struck Bronzing Face Tanning Drops - Classic | Gradual Self Tanner - Natural Glow, Streak-Free, Fragrance Free - Hyaluronic Acid & Vitamin E - Vegan & Cruelty Free
Units sold1K
Loving Tan
1 ASIN in Top 10
13.5%
Units
5K
Revenue
$260K
Avg. price
$52.00
B0GVCKYV32
$52.00·★3.9·81 revsLoving Tan 10 Minute Express Self Tanner Body Mask, Dark, 5 fl oz | Fast Acting & Streak-Free Smoothing Self Tan Formula, Natural Bronze, Hydrating Ceramides, Quick Dry & Transfer-Resistant
Units sold5K
Trending Lux Unfiltered Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GVCKYV32 booked 5K units at $52.00, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVCKYV32
Loving Tan 10 Minute Express Self Tanner Body Mask, Dark, 5 fl oz | Fast Acting & Streak-Free Smoothing Self Tan Formula, Natural Bronze, Hydrating Ceramides, Quick Dry & Transfer-Resistant
Price
$52.00
Rating
3.9
Reviews
81
Latest month sales
B0GCZQ8K62
Luxe Color Changing Foundation – Medium Dark
Price
$26.90
Rating
3.9
Reviews
6.5K
Latest month sales
B01GQQU1AU
Bondi Sands Liquid Gold Self Tanning Dry Oil, 5.07 Fl Oz | Hydrating, Quick Drying, Tanning Dry-Oil for a Natural, Golden Look, Vegan, Cruelty-Free
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.4
Reviews
4.9K
Latest month sales
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