Kids Bug Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Bug Spray sales on Amazon US totaled 733,000 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $9,403,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 49.2% of revenue, while a typical listing is priced at $14.32. The keyword itself pulled 17,342 Amazon queries over the same period (▼ 21.3% MoM).
Zooming out to the 12-month window ending July 2026, the kids bug spray Top 50 moved 3,835,100 units and $50,537,497 in cumulative sales — an average of 319,592 units and $4,211,458 per month. Monthly throughput topped out at 885,000 units in June 2026 and dipped to 91,000 in January 2026, leaving the latest reading 58.3% higher than August 2025.
Kids Bug Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
733K
▼ 17.2% MoM
Monthly Revenue 2026/07
$9.4M
▼ 20.7% MoM
Top 10 Market Share 2026/07
54.6%
Kids Bug Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids bug spray listing on Amazon US in July 2026 is ASIN B07JBRJH79 (Brand: Mighty Mint), which sold 80,000 units at $17.50 apiece — equal to 10.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $4,629,900 in July 2026 — 54.6% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Bug Spray' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B017G1051Y
Cliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B004H89KFC
Repel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
50K
▲ 0.0%vs. prior month
$374K
latest month
12-month trend
B0DP5DZ57B
OFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
40K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
B00VV5KRD8
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin, Lotion, 4-Ounce
30K
▲ 0.0%vs. prior month
$292.2K
latest month
12-month trend
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Best Kids Bug Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing kids bug spray brand in July 2026, moving 90,000 units across 2 ASINs for 22.5% of Top 10 volume. Mighty Mint follows with 80,000 units (20.0%), ahead of Cliganic on 60,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $17.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
2 ASINs in Top 10
22.5%
Units
90K
Revenue
$1M
Avg. price
$12.38
B019ZTXU2G
$12.98·★4.7·42.4K revsOFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
Units sold50KB0DP5DZ57B
$11.79·★4.6·2.5K revsOFF! Clean Feel Picaridin Insect & Mosquito Repellent Bug Spray, 5 oz, 2 pk | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold40K
Mighty Mint
1 ASIN in Top 10
20.0%
Units
80K
Revenue
$1.4M
Avg. price
$17.50
B07JBRJH79
$17.50·★4.2·65.5K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Cliganic
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$568.2K
Avg. price
$8.99
B017G1051Y
$8.99·★4.2·37.4K revsCliganic Mosquito Repellent Bracelets for Kids & Adults, Natural, 10 Pack | DEET-Free, Plant-Based Bug Bands, Individually Wrapped, Easy to Use & Convenient for Travel & Outdoors, Hiking, Camping
Units sold60K
Trending Kids Bug Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BTR2DTWM booked 20K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTR2DTWM
Boogie Insect Repellent Lotion for Mosquitoes, Ticks & Flies - 6 fl oz | DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Price
$11.99
Rating
4.6
Reviews
3.1K
Latest month sales
B001CUX6N0
Cutter BiteMD Insect Bite Relief Stick, Analgesic And Antiseptic, 0.5 Fl Oz | Stops Pain & Relieves Itching on Chiggers, Wasps, Mosquitoes, Ticks & More, Reduces Infection, Handy for Hiking & Traveling
Price
$3.97
Rating
4.4
Reviews
5.8K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
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