Insect Repellent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ZEVO is the best-performing insect repellent brand in July 2026, moving 180,000 units across 2 ASINs for 26.9% of Top 10 volume. Benadryl follows with 80,000 units (11.9%), ahead of Mighty Mint on 80,000 units (11.9%).

Volume is spread across 9 brands, with the top three holding 50.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.48 to $26.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004H89KFC booked 50K units at $7.48, with ▲ 0.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0C1Q39Q9R close behind at ▲ 100.0% MoM on 20K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.