Kid Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kid Toothbrush sales on Amazon US totaled 248,000 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $2,587,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.5% of unit volume and 31.5% of revenue, while a typical listing is priced at $11.96. The keyword itself pulled 17,248 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the kid toothbrush Top 50 moved 2,811,450 units and $27,796,982 in cumulative sales — an average of 234,288 units and $2,316,415 per month. Monthly throughput topped out at 306,000 units in November 2025 and dipped to 132,300 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Kid Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248K
▼ 1.1% MoM
Monthly Revenue 2026/07
$2.6M
▲ 2.3% MoM
Top 10 Market Share 2026/07
39.5%
Kid Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kid toothbrush listing on Amazon US in July 2026 is ASIN B07WCBD6YC (Brand: Dr. Brown's), which sold 10,000 units at $4.47 apiece — equal to 4.0% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $816,210 in July 2026 — 39.5% of unit volume and 31.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kid Toothbrush' on Amazon
July 2026
Is 39.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WCBD6YC
Dr. Brown's Infant-to-Toddler Toothbrush, Giraffe
10K
▼ 50.0%vs. prior month
$44.7K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$80.8K
latest month
12-month trend
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
10K
▲ 66.7%vs. prior month
$69.9K
latest month
12-month trend
B0BDHQSZCV
GuruNanda Butter On Gums Toothbrush, ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums, Perfect for Whiter Teeth, Assorted Colors, 6 Ct
10K
▲ 0.0%vs. prior month
$58.9K
latest month
12-month trend
B0BP5ZQ879
Crest Advanced Kid's Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz, 3 Count, Color-Changing Anticavity Toothpaste
10K
▲ 0.0%vs. prior month
$161.8K
latest month
12-month trend
B0C4VXPKGL
GuruNanda Kids Toothbrush with Suction Cup & Tongue Cleaner, Ages 3+, 4 ct | Multi-Colored & Fun to Use Cartoon Design|Soft Bristles for Healthy Gums|BPA & PFAS Free|Non Slip Handle|Assorted Colors
10K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
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Best Kid Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GuruNanda is the best-performing kid toothbrush brand in July 2026, moving 29,000 units across 3 ASINs for 29.6% of Top 10 volume. Dr. Brown's follows with 20,000 units (20.4%), ahead of Oral-B on 19,000 units (19.4%).
With 6 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.32 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GuruNanda
3 ASINs in Top 10
29.6%
Units
29K
Revenue
$124.7K
Avg. price
$4.32
B0BDHQSZCV
$5.97·★4.7·11.4K revsGuruNanda Butter On Gums Toothbrush, ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums, Perfect for Whiter Teeth, Assorted Colors, 6 Ct
Units sold10KB0C4VXPKGL
$2.99·★4.7·3.9K revsGuruNanda Kids Toothbrush with Suction Cup & Tongue Cleaner, Ages 3+, 4 ct | Multi-Colored & Fun to Use Cartoon Design|Soft Bristles for Healthy Gums|BPA & PFAS Free|Non Slip Handle|Assorted Colors
Units sold10KB0CSTC2V3M
$3.99·★4.8·1.7K revsGuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids, Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
Units sold9K
Dr. Brown's
2 ASINs in Top 10
20.4%
Units
20K
Revenue
$114.6K
Avg. price
$5.21
B07WCBD6YC
$4.47·★4.8·52.4K revsDr. Brown's Infant-to-Toddler Toothbrush, Giraffe
Units sold10KB09M4BKYK2
$5.94·★4.8·16.6K revsDr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Units sold10K
Oral-B
2 ASINs in Top 10
19.4%
Units
19K
Revenue
$290.8K
Avg. price
$14.97
B0FZVBBM44
$21.97·★4.7·716 revsOral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Units sold10KB0BP5X3RST
$7.97·★4.7·27.1K revsOral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
Units sold9K
Trending Kid Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09M4BKYK2 booked 10K units at $5.94, with ▲ 66.7% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0DHSX9TF8 close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Price
$5.94
Rating
4.8
Reviews
16.6K
Latest month sales
B0CFFZ389Y
Colgate Kids Battery Powered Minecraft Toothbrush, Extra Soft | For Kids Ages 3 and Up, Extra Soft Bristles, Battery Powered, Easy On/Off Switch, Lay Flat Handle, Fun Minecraft Design
Price
$5.42
Rating
4.8
Reviews
18.1K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Unlock to view ASIN details and product titles
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
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