Baby Toothbrush 12 Months And Up Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Dr. Brown's is the best-performing baby toothbrush 12 months and up brand in July 2026, moving 60,000 units across 4 ASINs for 53.6% of Top 10 volume. Orajel follows with 10,000 units (8.9%), ahead of Brush Buddies on 10,000 units (8.9%).

With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $7.79, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09M4BKYK2 booked 10K units at $5.94, with ▲ 66.7% MoM change. On the growth side, B00E3EL2Q0 leads positive momentum with ▲ 66.7% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.