Kendra Hair Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kendra Hair Care sales on Amazon US totaled 313,500 units in July 2026 (▼ 47.2% vs. the prior month), generating an estimated $7,585,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 52.4% of revenue, while a typical listing is priced at $23.85. The keyword itself pulled 14,179 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the kendra hair care Top 50 moved 4,279,600 units and $105,119,110 in cumulative sales — an average of 356,633 units and $8,759,926 per month. Monthly throughput topped out at 596,800 units in June 2026 and dipped to 213,200 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Kendra Hair Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
313.5K
▼ 47.2% MoM
Monthly Revenue 2026/07
$7.6M
▼ 47.1% MoM
Top 10 Market Share 2026/07
57.4%
Kendra Hair Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kendra hair care listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 15.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,974,700 in July 2026 — 57.4% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kendra Hair Care' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B002RS6JSA
CHI 44 Iron Guard Thermal Protection Spray for Hair, 8 Oz | Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer
40K
▼ 33.3%vs. prior month
$323.6K
latest month
12-month trend
B000YACKO0
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
20K
▼ 71.4%vs. prior month
$440K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B0013V5MGW
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kendra Hair Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing kendra hair care brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. CHI follows with 40,000 units (22.2%), ahead of COLOR WOW on 40,000 units (22.2%).
With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.79 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
CHI
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$323.6K
Avg. price
$11.79
B002RS6JSA
$11.79·★4.5·71.6K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, 8 Oz | Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer
Units sold40K
COLOR WOW
4 ASINs in Top 10
22.2%
Units
40K
Revenue
$1.1M
Avg. price
$28.00
B072PCY6R8
$32.00·★4.2·12.5K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.5K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Trending Kendra Hair Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00JAHVSNM booked 10K units at $27.00, with ▲ 0.0% MoM change. On the growth side, B09HR5KSR8 leads positive momentum with ▲ 25.0% MoM growth on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Price
$27.00
Rating
4.7
Reviews
41.1K
Latest month sales
B00YO38G4Q
REDKEN One United Leave-In Conditioner – Heat Protectant & Detangler Spray
Price
$30.00
Rating
4.6
Reviews
33.1K
Latest month sales
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
Unlock to view ASIN details and product titles
Price
$29.00
Rating
4.3
Reviews
31.8K
Latest month sales
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