John Frieda Frizz Ease Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
John Frieda Frizz Ease sales on Amazon US totaled 286,400 units in July 2026 (▼ 33.4% vs. the prior month), generating an estimated $4,577,074 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 58.0% of revenue, while a typical listing is priced at $16.91. The keyword itself pulled 27,025 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the john frieda frizz ease Top 50 moved 2,900,100 units and $51,324,718 in cumulative sales — an average of 241,675 units and $4,277,060 per month. Monthly throughput topped out at 429,800 units in June 2026 and dipped to 146,600 in May 2026, leaving the latest reading 51.0% higher than August 2025.
John Frieda Frizz Ease Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.4K
▼ 33.4% MoM
Monthly Revenue 2026/07
$4.6M
▼ 44.9% MoM
Top 10 Market Share 2026/07
61.1%
John Frieda Frizz Ease Market Share & Sales Concentration on Amazon US — July 2026
The most-sold john frieda frizz ease listing on Amazon US in July 2026 is ASIN B002RS6JSA (Brand: CHI), which sold 40,000 units at $11.59 apiece — equal to 14.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 175,000 units and $2,656,030 in July 2026 — 61.1% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'John Frieda Frizz Ease' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002RS6JSA
CHI 44 Iron Guard Thermal Protection Spray for Hair, 8 Oz | Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer
40K
▼ 33.3%vs. prior month
$323.6K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0F2GSXSHJ
Kitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
20K
▼ 33.3%vs. prior month
$214.2K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B097NQW4SP
Marc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
10K
▲ 0.0%vs. prior month
$160.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best John Frieda Frizz Ease Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHI is the best-performing john frieda frizz ease brand in July 2026, moving 40,000 units across 1 ASIN for 22.9% of Top 10 volume. COLOR WOW follows with 40,000 units (22.9%), ahead of Pantene on 30,000 units (17.1%).
With 8 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.59 to $25.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHI
1 ASIN in Top 10
22.9%
Units
40K
Revenue
$323.6K
Avg. price
$11.59
B002RS6JSA
$11.59·★4.5·71.6K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, 8 Oz | Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer
Units sold40K
COLOR WOW
2 ASINs in Top 10
22.9%
Units
40K
Revenue
$1.1M
Avg. price
$25.50
B073CWSQ51
$25.00·★4.3·110.8K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
Pantene
1 ASIN in Top 10
17.1%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.3K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending John Frieda Frizz Ease Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00J4G1ZRS booked 7K units at $9.99, with ▼ 30.0% MoM change. On the growth side, B0FWKRK48P leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0G4SLKNMD close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J4G1ZRS
BioSilk Silk Therapy Original, Reconstructing Leave-In Hair Treatment, Adds Shine, Smooths & Prevents Split Ends, Sulfate-Free, Paraben-Free, Cruelty-Free, 2.26 Oz
Price
$9.99
Rating
4.7
Reviews
10K
Latest month sales
B0FWKRK48P
L'Oreal Paris Elvive Glycolic + Gloss Shine Boosting Conditioner, Cleanses and Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 28 Fl Oz
Price
$9.47
Rating
4.6
Reviews
422
Latest month sales
B0G4SLKNMD
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse, 7.2 fl oz, 2 Pack | Anti-Frizz Control, Defines Curls, Enhances Bounce, Lightweight Hold, Humidity Resistance
Unlock to view ASIN details and product titles
Price
$15.18
Rating
4.5
Reviews
1.3K
Latest month sales
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