John Frieda Frizz Ease Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
John Frieda Frizz Ease sales on Amazon US totaled 285,500 units in July 2026 (▼ 33.8% vs. the prior month), generating an estimated $4,547,059 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 57.2% of revenue, while a typical listing is priced at $15.85. The keyword itself pulled 26,889 Amazon queries over the same period (▼ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the john frieda frizz ease Top 50 moved 2,848,250 units and $50,568,868 in cumulative sales — an average of 237,354 units and $4,214,072 per month. Monthly throughput topped out at 431,400 units in June 2026 and dipped to 146,400 in May 2026, leaving the latest reading 54.6% higher than August 2025.
John Frieda Frizz Ease Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
285.5K
▼ 33.8% MoM
Monthly Revenue 2026/07
$4.5M
▼ 45.2% MoM
Top 10 Market Share 2026/07
60.2%
John Frieda Frizz Ease Market Share & Sales Concentration on Amazon US — July 2026
The most-sold john frieda frizz ease listing on Amazon US in July 2026 is ASIN B002RS6JSA (Brand: CHI), which sold 40,000 units at $11.59 apiece — equal to 14.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 172,000 units and $2,600,230 in July 2026 — 60.2% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'John Frieda Frizz Ease' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002RS6JSA
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
40K
▼ 33.3%vs. prior month
$323.6K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0F2GSXSHJ
Kitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
20K
▼ 33.3%vs. prior month
$214.2K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B0DT7QJSJR
Marc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
10K
▲ 0.0%vs. prior month
$102K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best John Frieda Frizz Ease Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHI is the best-performing john frieda frizz ease brand in July 2026, moving 40,000 units across 1 ASIN for 23.3% of Top 10 volume. COLOR WOW follows with 40,000 units (23.3%), ahead of Pantene on 30,000 units (17.4%).
With 9 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.59 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHI
1 ASIN in Top 10
23.3%
Units
40K
Revenue
$323.6K
Avg. price
$11.59
B002RS6JSA
$11.59·★4.5·71.5K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
Units sold40K
COLOR WOW
2 ASINs in Top 10
23.3%
Units
40K
Revenue
$1.1M
Avg. price
$28.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
Pantene
1 ASIN in Top 10
17.4%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending John Frieda Frizz Ease Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08X8MTQWF booked 7K units at $14.94, with ▼ 30.0% MoM change. On the growth side, B0FWKRK48P leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GKQDP2QQ close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08X8MTQWF
TIGI Bed Head After Party Super Smoothing Cream – Anti Frizz Hair Styling Product, Humidity Protection for Frizzy, Dull, or Coarse Hair, 3.38 fl oz
Price
$14.94
Rating
4.7
Reviews
4.1K
Latest month sales
B0FWKRK48P
L'Oreal Paris Elvive Glycolic + Gloss Shine Boosting Conditioner, Cleanses and Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 28 Fl Oz
Price
$9.47
Rating
4.6
Reviews
417
Latest month sales
B0GKQDP2QQ
John Frieda Violet Crush Purple Shampoo & Conditioner Set, 2 Pack | Tones Blonde, Bleached, Platinum Hair, Neutralizes Yellow, 2-Piece Bundle, Highlighted & Color-Treated Safe
Unlock to view ASIN details and product titles
Price
$18.57
Rating
4.6
Reviews
1.9K
Latest month sales
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