Pattern Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pattern Hair Products sales on Amazon US totaled 287,900 units in July 2026 (▼ 44.6% vs. the prior month), generating an estimated $7,439,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 67.9% of revenue, while a typical listing is priced at $23.61. The keyword itself pulled 34,941 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the pattern hair products Top 50 moved 3,843,650 units and $102,031,065 in cumulative sales — an average of 320,304 units and $8,502,589 per month. Monthly throughput topped out at 519,900 units in June 2026 and dipped to 184,900 in May 2026, leaving the latest reading 1.7% lower than August 2025.
Pattern Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
287.9K
▼ 44.6% MoM
Monthly Revenue 2026/07
$7.4M
▼ 47.6% MoM
Top 10 Market Share 2026/07
58.4%
Pattern Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pattern hair products listing on Amazon US in July 2026 is ASIN B0CWS5QP8F (Brand: MARYRUTH'S), which sold 30,000 units at $29.21 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 168,000 units and $5,051,300 in July 2026 — 58.4% of unit volume and 67.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pattern Hair Products' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0C5R836QJ
wavytalk Blown Away Ionic Hair Dryer with Diffuser for Curly Hair | 1875W Fast Drying, 3 Attachments for All Hair Types, Ceramic Healthy Shine, Lightweight & Quiet (Black)
20K
▲ 0.0%vs. prior month
$693.2K
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pattern Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing pattern hair products brand in July 2026, moving 40,000 units across 2 ASINs for 23.8% of Top 10 volume. MARYRUTH'S follows with 30,000 units (17.9%), ahead of Olaplex on 20,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $28.00 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
2 ASINs in Top 10
23.8%
Units
40K
Revenue
$1.1M
Avg. price
$28.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
MARYRUTH'S
1 ASIN in Top 10
17.9%
Units
30K
Revenue
$1.2M
Avg. price
$29.21
B0CWS5QP8F
$29.21·★4.5·19.7K revsMARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
Units sold30K
Olaplex
1 ASIN in Top 10
11.9%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
Trending Pattern Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D735KZPN booked 10K units at $7.99, with ▲ 11.1% MoM change. On the growth side, B008R40C22 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0081K2R2U close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
Price
$7.99
Rating
4.4
Reviews
4.1K
Latest month sales
B008R40C22
Aunt Jackie's Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls, Coils and Waves, Enriched with Shea Butter, 12 oz
Price
$6.74
Rating
4.5
Reviews
11K
Latest month sales
B0081K2R2U
Camille Rose Curl Maker Curl Defining Gel, Soft Hold, 12 Fl Oz | Botanical Curl-Defining Gel with Soft, Flake-Free Hold for Moisture, Detangling & Frizz Control on Curly Hair
Unlock to view ASIN details and product titles
Price
$18.59
Rating
4.5
Reviews
5.7K
Latest month sales
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