Ouidad Hair Products For Curly Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouidad Hair Products For Curly Hair sales on Amazon US totaled 222,900 units in July 2026 (▼ 42.0% vs. the prior month), generating an estimated $6,277,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 45.0% of revenue, while a typical listing is priced at $26.25. The keyword itself pulled 34,232 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the ouidad hair products for curly hair Top 50 moved 2,712,900 units and $76,277,983 in cumulative sales — an average of 226,075 units and $6,356,499 per month. Monthly throughput topped out at 384,000 units in June 2026 and dipped to 143,200 in May 2026, leaving the latest reading 20.8% higher than August 2025.
Ouidad Hair Products For Curly Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.9K
▼ 42.0% MoM
Monthly Revenue 2026/07
$6.3M
▼ 41.0% MoM
Top 10 Market Share 2026/07
48.0%
Ouidad Hair Products For Curly Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouidad hair products for curly hair listing on Amazon US in July 2026 is ASIN B07VR1NDSQ (Brand: Olaplex), which sold 20,000 units at $32.00 apiece — equal to 9.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $2,825,910 in July 2026 — 48.0% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouidad Hair Products For Curly Hair' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B00UYBSZ52
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
10K
▼ 50.0%vs. prior month
$425K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B08DPLN32V
Moroccanoil All In One Leave In Conditioner
10K
▲ 0.0%vs. prior month
$280.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouidad Hair Products For Curly Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing ouidad hair products for curly hair brand in July 2026, moving 20,000 units across 1 ASIN for 18.7% of Top 10 volume. Moroccanoil follows with 20,000 units (18.7%), ahead of OUAI on 19,000 units (17.8%).
Volume is spread across 7 brands, with the top three holding 55.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.00 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
Moroccanoil
2 ASINs in Top 10
18.7%
Units
20K
Revenue
$619.3K
Avg. price
$27.20
B003RW2K0G
$28.80·★4.4·30.3K revsMoroccanoil Curl Defining Cream
Units sold10KB08DPLN32V
$25.60·★4.6·15.7K revsMoroccanoil All In One Leave In Conditioner
Units sold10K
OUAI
2 ASINs in Top 10
17.8%
Units
19K
Revenue
$445.2K
Avg. price
$24.00
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10KB084BW599K
$32.00·★4.4·4.1K revsOUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
Units sold9K
Trending Ouidad Hair Products For Curly Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FB94Z2Z8 booked 10K units at $7.98, with ▲ 11.1% MoM change. On the growth side, B077GRKR83 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B002HM3EM0 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
Price
$7.98
Rating
4.4
Reviews
2K
Latest month sales
B077GRKR83
Ouidad Advanced Climate Control Defrizzing Conditioner for Curly Hair – Hydrates, Smooths & Defines Curls, Blocks Humidity & Frizz, Ceramides & Shea Lock In Moisture, All Curl Types, Sulfate-Free
Price
$20.40
Rating
4.4
Reviews
1.9K
Latest month sales
B002HM3EM0
Ouidad Moisture Lock Leave In Conditioner for Curly Hair & Styling Primer | 2-in-1 Formula Encourages Curl Formation, Adds Slip for Detangling, Primes & Hydrates Hair, No Residue, All Curl Types
Unlock to view ASIN details and product titles
Price
$22.10
Rating
4.4
Reviews
3.3K
Latest month sales
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