Ouidad Hair Products For Curly Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouidad Hair Products For Curly Hair sales on Amazon US totaled 209,000 units in July 2026 (▼ 42.4% vs. the prior month), generating an estimated $5,674,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 52.1% of revenue, while a typical listing is priced at $25.05. The keyword itself pulled 33,489 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the ouidad hair products for curly hair Top 50 moved 2,589,900 units and $69,190,423 in cumulative sales — an average of 215,825 units and $5,765,869 per month. Monthly throughput topped out at 363,000 units in June 2026 and dipped to 134,800 in May 2026, leaving the latest reading 17.7% higher than August 2025.
Ouidad Hair Products For Curly Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209K
▼ 42.4% MoM
Monthly Revenue 2026/07
$5.7M
▼ 41.1% MoM
Top 10 Market Share 2026/07
48.8%
Ouidad Hair Products For Curly Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouidad hair products for curly hair listing on Amazon US in July 2026 is ASIN B07VR1NDSQ (Brand: Olaplex), which sold 20,000 units at $32.00 apiece — equal to 9.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $2,954,410 in July 2026 — 48.8% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouidad Hair Products For Curly Hair' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07NQCBRK3
Shea Moisture Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
10K
▲ 11.1%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouidad Hair Products For Curly Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OUAI is the best-performing ouidad hair products for curly hair brand in July 2026, moving 27,000 units across 3 ASINs for 26.5% of Top 10 volume. Olaplex follows with 20,000 units (19.6%), ahead of COLOR WOW on 18,000 units (17.6%).
With 7 brands splitting the Top 10 and 63.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.00 to $37.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OUAI
3 ASINs in Top 10
26.5%
Units
27K
Revenue
$957.2K
Avg. price
$37.33
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10KB084BW599K
$32.00·★4.4·4.1K revsOUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
Units sold9KB084ZWKJ8S
$64.00·★4.3·3.8K revsOUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold8K
Olaplex
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
COLOR WOW
2 ASINs in Top 10
17.6%
Units
18K
Revenue
$516K
Avg. price
$29.00
B07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10KB0C5L7MZZG
$32.00·★4.3·10.3K revsCOLOR WOW Extra Strength Dream Coat – Anti-Humidity Frizz Control Spray | Powerful ultra-moisturizing, anti-frizz treatment for glassy-smooth frizz-resistant hair. Heat activated, lasts 3-4 shampoos
Units sold8K
Trending Ouidad Hair Products For Curly Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FB94Z2Z8 booked 10K units at $8.99, with ▲ 11.1% MoM change. On the growth side, B077GRKR83 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
Price
$8.99
Rating
4.4
Reviews
2.1K
Latest month sales
B00CLIC7E6
Davines OI All In One Milk, Detangling Leave-In Conditioner Spray | Detangles, tames frizz & protects from heat. Weightless antioxidant roucou oil formula for fine, wavy & curly hair
Price
$46.00
Rating
4.7
Reviews
12.6K
Latest month sales
B077GRKR83
Ouidad Advanced Climate Control Defrizzing Conditioner for Curly Hair – Hydrates, Smooths & Defines Curls, Blocks Humidity & Frizz, Ceramides & Shea Lock In Moisture, All Curl Types, Sulfate-Free
Unlock to view ASIN details and product titles
Price
$20.40
Rating
4.4
Reviews
1.9K
Latest month sales
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