Jergens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jergens sales on Amazon US totaled 520,000 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $6,530,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 58.3% of revenue, while a typical listing is priced at $10.99. The keyword itself pulled 21,217 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the jergens Top 50 moved 5,154,100 units and $60,607,105 in cumulative sales — an average of 429,508 units and $5,050,592 per month. Monthly throughput topped out at 640,000 units in June 2026 and dipped to 308,000 in May 2026, leaving the latest reading 66.5% higher than August 2025.
Jergens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
520K
▼ 18.8% MoM
Monthly Revenue 2026/07
$6.5M
▼ 18.1% MoM
Top 10 Market Share 2026/07
50.0%
Jergens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jergens listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 13.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $3,805,200 in July 2026 — 50.0% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jergens' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0D466J46H
eos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
20K
▲ 0.0%vs. prior month
$187.4K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
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Best Jergens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing jergens brand in July 2026, moving 90,000 units across 2 ASINs for 34.6% of Top 10 volume. Jergens follows with 60,000 units (23.1%), ahead of Beauty by Earth on 40,000 units (15.4%).
With 6 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.45 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
34.6%
Units
90K
Revenue
$987.3K
Avg. price
$10.97
B09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20K
Jergens
3 ASINs in Top 10
23.1%
Units
60K
Revenue
$633.8K
Avg. price
$10.45
B0034F9K36
$10.40·★4.8·46K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20KB001UTK76C
$10.47·★4.5·42.6K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Units sold20KB07DP5JQH2
$10.47·★4.5·42.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Units sold20K
Beauty by Earth
1 ASIN in Top 10
15.4%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·29.5K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
Trending Jergens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CRQYQBZ4 booked 10K units at $12.98, with ▼ 50.0% MoM change. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0CGR35JRD close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRQYQBZ4
eos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Price
$12.98
Rating
4.7
Reviews
5K
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Price
$10.38
Rating
4.5
Reviews
462
Latest month sales
B0CGR35JRD
Jergens Ultra Healing Dry Skin Lotion, Hand and Body Moisturizer for Quick Absorption into Extra Dry Skin with Hydralucence Blend, Vitamins C, E and B5, White, 21 oz
Unlock to view ASIN details and product titles
Price
$7.47
Rating
4.8
Reviews
46K
Latest month sales
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