Insoles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Insoles sales on Amazon US totaled 180,800 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $3,202,816 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 39.3% of revenue, while a typical listing is priced at $24.99. The keyword itself pulled 36,190 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the insoles Top 50 moved 2,298,050 units and $39,484,327 in cumulative sales — an average of 191,504 units and $3,290,361 per month. Monthly throughput topped out at 232,850 units in October 2025 and dipped to 131,600 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Insoles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.8K
▼ 19.3% MoM
Monthly Revenue 2026/07
$3.2M
▼ 23.6% MoM
Top 10 Market Share 2026/07
55.3%
Insoles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold insoles listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 16.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,258,670 in July 2026 — 55.3% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Insoles' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0F228LMN5
DWTWLE 4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B0BHKHC2V6
Dr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
8K
▼ 20.0%vs. prior month
$87.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Insoles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing insoles brand in July 2026, moving 84,000 units across 8 ASINs for 84.0% of Top 10 volume. DWTWLE follows with 10,000 units (10.0%), ahead of CCOBCHY on 6,000 units (6.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $13.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
8 ASINs in Top 10
84.0%
Units
84K
Revenue
$1.1M
Avg. price
$13.10
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.12·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.2K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01M3VQZQ7
$14.89·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB01M8O5G65
$14.97·★4.5·8K revsDr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5K
DWTWLE
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$88.1K
Avg. price
$9.88
B0F228LMN5
$9.88·★4.2·7.1K revsDWTWLE 4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
Units sold10K
CCOBCHY
1 ASIN in Top 10
6.0%
Units
6K
Revenue
$59.8K
Avg. price
$9.97
B0GZ9V4L9P
$9.97·★4.2·1.5K revs4D Cloud Steppers Insoles for Men and Women - Inserts, Soft, Memory Foam | Insoles for Shoes, Boots & Sneakers (Black, Men: US 9-12/ Women: US 11-14)
Units sold6K
Trending Insoles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZ9V4L9P booked 6K units at $9.97, with ▲ 20.0% MoM change. On the growth side, B0DK78TZD1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00HWNIQX6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ9V4L9P
4D Cloud Steppers Insoles for Men and Women - Inserts, Soft, Memory Foam | Insoles for Shoes, Boots & Sneakers (Black, Men: US 9-12/ Women: US 11-14)
Price
$9.97
Rating
4.2
Reviews
1.5K
Latest month sales
B0DK78TZD1
WalkHero Heavy Duty High Arch Support Insoles Men, 220+lbs Shoe Insoles | Plantar Fasciitis Relief, plantillas para zapatos de hombre (Mens 10-10.5 | Womens 12-12.5, Glacial Blue)
Price
$17.99
Rating
4.3
Reviews
3.1K
Latest month sales
B00HWNIQX6
Airplus Plantar Fascia Orthotic 3/4 Length Shoe Insole (FSA&HSA Eligible)-Foam Shell & Gel Heel - Deep Heel Cup, Full-Foot Arch Support-Soft Cushioning & Stability -Fits Most Shoes & Boots-Unisex
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.3
Reviews
5.9K
Latest month sales
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