Shoe Inserts Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Inserts Men sales on Amazon US totaled 166,500 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $2,978,148 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 39.3% of revenue, while a typical listing is priced at $23.14. The keyword itself pulled 44,981 Amazon queries over the same period (▲ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the shoe inserts men Top 50 moved 2,087,600 units and $36,824,111 in cumulative sales — an average of 173,967 units and $3,068,676 per month. Monthly throughput topped out at 212,000 units in November 2025 and dipped to 117,800 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Shoe Inserts Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.5K
▼ 19.4% MoM
Monthly Revenue 2026/07
$3M
▼ 22.9% MoM
Top 10 Market Share 2026/07
57.1%
Shoe Inserts Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe inserts men listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 18.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $1,169,860 in July 2026 — 57.1% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Inserts Men' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0BHKHC2V6
Dr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
8K
▼ 20.0%vs. prior month
$87.8K
latest month
12-month trend
B08YR5MCXQ
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
7K
▲ 16.7%vs. prior month
$67.3K
latest month
12-month trend
B0F5NRKQWT
4D Cloud Insoles for Men Memory Foam Insoles Men (Black, US 11-13) | super soft anti-fatigue, shock absorption, relieve foot pain
7K
▲ 16.7%vs. prior month
$63.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shoe Inserts Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe inserts men brand in July 2026, moving 59,000 units across 5 ASINs for 62.1% of Top 10 volume. DWTWLE follows with 17,000 units (17.9%), ahead of MATIE FIX on 7,000 units (7.4%).
With 5 brands splitting the Top 10 and 87.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.92 to $13.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
5 ASINs in Top 10
62.1%
Units
59K
Revenue
$785.8K
Avg. price
$13.74
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BHKHC2V6
$10.97·★4.2·4.2K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01M3VQZQ7
$14.89·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6KB01M8O5G65
$14.97·★4.5·8K revsDr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5K
DWTWLE
2 ASINs in Top 10
17.9%
Units
17K
Revenue
$151.4K
Avg. price
$9.92
B0F228LMN5
$9.88·★4.2·7.1K revs4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
Units sold10KB0F5NRKQWT
$9.96·★4.2·7.1K revs4D Cloud Insoles for Men Memory Foam Insoles Men (Black, US 11-13) | super soft anti-fatigue, shock absorption, relieve foot pain
Units sold7K
MATIE FIX
1 ASIN in Top 10
7.4%
Units
7K
Revenue
$67.3K
Avg. price
$9.99
B08YR5MCXQ
$9.99·★4.3·14.5K revsHeel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
Units sold7K
Trending Shoe Inserts Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B075YH3D7N booked 6K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B00HWNIQX6 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075YH3D7N
WalkHero Plantar Fasciitis Insoles, Arch Support Inserts for Pain Relief | Orthotics Inserts for Flat Feet, Relieve Foot Fatigue, Standing All Day Work Boot Insole (Mens 10-10 1/2 | Womens 12-12 1/2)
Price
$14.99
Rating
4.3
Reviews
75.4K
Latest month sales
B0GZ9V4L9P
4D Cloud Steppers Insoles for Men and Women - Shock Absorption Inserts, Soft Anti-Fatigue, Memory Foam Insoles for Shoes, Boots & Sneakers (Black, Men: US 9-12/ Women: US 11-14)
Price
$9.97
Rating
4.2
Reviews
1.5K
Latest month sales
B00HWNIQX6
Airplus Plantar Fascia Orthotic 3/4 Length Shoe Insole (FSA&HSA Eligible)-Foam Shell & Gel Heel - Deep Heel Cup, Full-Foot Arch Support-Soft Cushioning & Stability -Fits Most Shoes & Boots-Unisex
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.3
Reviews
5.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shoe inserts men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card