Foot Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foot Powder sales on Amazon US totaled 208,050 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $2,188,872 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 50.3% of revenue, while a typical listing is priced at $11.75. The keyword itself pulled 41,177 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the foot powder Top 50 moved 2,668,300 units and $26,209,208 in cumulative sales — an average of 222,358 units and $2,184,101 per month. Monthly throughput topped out at 262,700 units in June 2026 and dipped to 151,900 in May 2026, leaving the latest reading 13.5% lower than August 2025.
Foot Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.1K
▼ 20.8% MoM
Monthly Revenue 2026/07
$2.2M
▼ 16.4% MoM
Top 10 Market Share 2026/07
54.8%
Foot Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foot powder listing on Amazon US in July 2026 is ASIN B0009EIMX4 (Brand: Dr. Scholl's), which sold 20,000 units at $4.52 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 114,000 units and $1,101,660 in July 2026 — 54.8% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foot Powder' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009EIMX4
Dr. Scholl's Odor-X Odor-Fighting Spray-Powder, All-Day Odor Protection And Sweat Absorption, Odor-Fighting Spray Powder, Packaging May Vary
20K
▼ 50.0%vs. prior month
$105.8K
latest month
12-month trend
B00O302HNQ
Lotrimin Ultra 1 Week Athlete's Foot Treatment, Prescription Strength Butenafine Hydrochloride 1%, Cures Most Athlete’s Foot Between Toes, Cream, 1.1 Oz
20K
▼ 33.3%vs. prior month
$379.4K
latest month
12-month trend
B071L7WHNH
Caldesene Medicated Protecting Body Powder with Zinc & Cornstarch, 5 Oz | Talc-Free Baby Powder, Soothes & Protects, Made with zinc oxide, aloe, and chamomile, Pampers Skin
10K
▼ 50.0%vs. prior month
$51.4K
latest month
12-month trend
B0885HPBHK
Dr. Scholl's Odor-X Medicated ANTIFUNGAL Athlete's Foot Powder Spray, 4.7 oz // 24-Hour Relief of Itching & Burning, Clinically Proven, Cures & Prevents Most Athlete's Foot, Destroys Odors Instantly
10K
▲ 0.0%vs. prior month
$52.7K
latest month
12-month trend
B08W5DQXW9
Gold Bond Medicated Foot Powder, Talc Free, 10 oz, Odor Control | Menthol 1% for feet Itch relief, foot powder for sweaty feet, talc free powder, cooling sensation, daily use
10K
▲ 0.0%vs. prior month
$77.4K
latest month
12-month trend
B08W5F5X6Z
Gold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
10K
▲ 0.0%vs. prior month
$91.3K
latest month
12-month trend
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Best Foot Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing foot powder brand in July 2026, moving 39,000 units across 3 ASINs for 34.2% of Top 10 volume. Lotrimin follows with 20,000 units (17.5%), ahead of Gold Bond on 20,000 units (17.5%).
With 7 brands splitting the Top 10 and 69.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $18.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
3 ASINs in Top 10
34.2%
Units
39K
Revenue
$259.2K
Avg. price
$6.99
B0009EIMX4
$4.52·★4.5·27.6K revsDr. Scholl's Odor-X Odor-Fighting Spray-Powder, All-Day Odor Protection And Sweat Absorption, Odor-Fighting Spray Powder, Packaging May Vary
Units sold20KB0885HPBHK
$5.27·★4.6·7.3K revsDr. Scholl's Odor-X Medicated ANTIFUNGAL Athlete's Foot Powder Spray, 4.7 oz // 24-Hour Relief of Itching & Burning, Clinically Proven, Cures & Prevents Most Athlete's Foot, Destroys Odors Instantly
Units sold10KB08Z1MP37M
$11.19·★4.5·10.8K revsDr. Scholl's Odor-X Foot Odor Probiotic Spray, Immediately Eliminates the Worst Smells, Prevents Embarrassing Odors From Returning, Restores Skin's Microbiome 4 oz
Units sold9K
Lotrimin
1 ASIN in Top 10
17.5%
Units
20K
Revenue
$379.4K
Avg. price
$18.97
B00O302HNQ
$18.97·★4.6·30.3K revsLotrimin Ultra 1 Week Athlete's Foot Treatment, Prescription Strength Butenafine Hydrochloride 1%, Cures Most Athlete’s Foot Between Toes, Cream, 1.1 Oz
Units sold20K
Gold Bond
2 ASINs in Top 10
17.5%
Units
20K
Revenue
$168.7K
Avg. price
$7.69
B08W5DQXW9
$7.26·★4.6·9.7K revsGold Bond Medicated Foot Powder, Talc Free, 10 oz, Odor Control | Menthol 1% for feet Itch relief, foot powder for sweaty feet, talc free powder, cooling sensation, daily use
Units sold10KB08W5F5X6Z
$8.12·★4.7·8.1K revsGold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
Units sold10K
Trending Foot Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B081KLMK4V booked 8K units at $7.17, with ▲ 0.0% MoM change. On the growth side, B07V2YB7L3 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0CZ12FRXK close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B081KLMK4V
Zeasorb Athlete's Foot Antifungal Powder, 2% Miconazole Nitrate, 2.5 oz | Cures Most Athlete's Foot, Dermatologist Recommended, Patented Odor Control Technology, Aloe & Beta Glucan, Talc-Free
Price
$7.17
Rating
4.6
Reviews
2K
Latest month sales
B07V2YB7L3
Arm & Hammer Invisible Foot Powder Spray, Odor & Sweat Control, 7oz, 3 Pack | Clear foot spray for odor, sweat and moisture control; talc-free formula for men, women, shoes and daily foot care
Price
$22.47
Rating
4.7
Reviews
1.8K
Latest month sales
B0CZ12FRXK
Arm & Hammer Medicated Athlete's Foot Powder, Antifungal Treatment, 3.5 oz | Antifungal foot powder with baking soda helps relieve itching, burning and odor. Cures most athlete's foot and jock itch
Unlock to view ASIN details and product titles
Price
$6.74
Rating
4.7
Reviews
789
Latest month sales
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