Skin So Soft Bug Repellent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin So Soft Bug Repellent sales on Amazon US totaled 679,000 units in July 2026 (▼ 16.7% vs. the prior month), generating an estimated $8,888,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 42.3% of revenue, while a typical listing is priced at $15.54. The keyword itself pulled 56,045 Amazon queries over the same period (▼ 39.6% MoM).
Zooming out to the 12-month window ending July 2026, the skin so soft bug repellent Top 50 moved 3,505,650 units and $45,282,809 in cumulative sales — an average of 292,138 units and $3,773,567 per month. Monthly throughput topped out at 815,600 units in June 2026 and dipped to 80,400 in January 2026, leaving the latest reading 66.0% higher than August 2025.
Skin So Soft Bug Repellent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
679K
▼ 16.7% MoM
Monthly Revenue 2026/07
$8.9M
▼ 20.4% MoM
Top 10 Market Share 2026/07
48.6%
Skin So Soft Bug Repellent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin so soft bug repellent listing on Amazon US in July 2026 is ASIN B017G1051Y (Brand: Cliganic), which sold 60,000 units at $9.99 apiece — equal to 8.8% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $3,759,200 in July 2026 — 48.6% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin So Soft Bug Repellent' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B017G1051Y
Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Insect Repellent Aerosol, Dry, Non-Greasy Formula, Bug Spray with Long Lasting Protection from Mosquitoes and Ticks, 4 Oz, (Pack of 2)
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B004H89KFC
Repel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
50K
▲ 0.0%vs. prior month
$374K
latest month
12-month trend
B0DP5DZ57B
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
40K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
B00VV5KRD8
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin, Lotion, 4-Ounce
30K
▲ 0.0%vs. prior month
$292.2K
latest month
12-month trend
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
20K
▲ 100.0%vs. prior month
$419.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skin So Soft Bug Repellent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing skin so soft bug repellent brand in July 2026, moving 90,000 units across 2 ASINs for 27.3% of Top 10 volume. Cliganic follows with 60,000 units (18.2%), ahead of Repel on 50,000 units (15.2%).
With 8 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.48 to $12.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
2 ASINs in Top 10
27.3%
Units
90K
Revenue
$1M
Avg. price
$12.34
B019ZTXU2G
$12.89·★4.7·42.3K revsOFF! Deep Woods Insect Repellent Aerosol, Dry, Non-Greasy Formula, Bug Spray with Long Lasting Protection from Mosquitoes and Ticks, 4 Oz, (Pack of 2)
Units sold50KB0DP5DZ57B
$11.78·★4.6·2.4K revsOFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
Units sold40K
Cliganic
1 ASIN in Top 10
18.2%
Units
60K
Revenue
$568.2K
Avg. price
$9.99
B017G1051Y
$9.99·★4.2·37.2K revsCliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
Units sold60K
Repel
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$374K
Avg. price
$7.48
B004H89KFC
$7.48·★4.5·16.7K revsRepel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
Units sold50K
Trending Skin So Soft Bug Repellent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000VT3QPQ booked 20K units at $20.99, with ▲ 100.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
Price
$20.99
Rating
4.7
Reviews
11.1K
Latest month sales
B07KRMQ8W6
Bactine MAX First Aid Spray - Cleansing Spray with 4% Lidocaine - Relief for Minor Cuts, Burns & Bug Bites - 5oz, 4 Pack | With 4% Lidocaine, Numbs and Relieves Pain and Itch for Minor Cuts, Scrapes, Burns, and Bug Bites
Price
$5.74
Rating
4.7
Reviews
14.6K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
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