Bug Repellent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bug Repellent sales on Amazon US totaled 1,237,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $23,251,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 50.7% of revenue, while a typical listing is priced at $18.81. The keyword itself pulled 56,870 Amazon queries over the same period (▼ 25.0% MoM).
Zooming out to the 12-month window ending July 2026, the bug repellent Top 50 moved 7,015,000 units and $134,696,532 in cumulative sales — an average of 584,583 units and $11,224,711 per month. Monthly throughput topped out at 1,427,000 units in June 2026 and dipped to 159,700 in December 2025, leaving the latest reading 43.7% higher than August 2025.
Bug Repellent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 13.3% MoM
Monthly Revenue 2026/07
$23.3M
▼ 17.4% MoM
Top 10 Market Share 2026/07
52.5%
Bug Repellent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bug repellent listing on Amazon US in July 2026 is ASIN B07T869RNY (Brand: ZEVO), which sold 100,000 units at $19.97 apiece — equal to 8.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 650,000 units and $11,795,800 in July 2026 — 52.5% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bug Repellent' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T869RNY
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0C3PDTYYX
Zevo Flying Insect Trap for Fruit Flies & Gnats, 2 Plug-in Bases, 2 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
80K
▲ 33.3%vs. prior month
$2.9M
latest month
12-month trend
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B017G1051Y
Cliganic Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Bug Repellent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZEVO is the best-performing bug repellent brand in July 2026, moving 180,000 units across 2 ASINs for 27.7% of Top 10 volume. OFF! follows with 90,000 units (13.8%), ahead of Benadryl on 80,000 units (12.3%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.48 to $26.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZEVO
2 ASINs in Top 10
27.7%
Units
180K
Revenue
$4.7M
Avg. price
$26.98
B07T869RNY
$19.97·★4.2·54.6K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold100KB0C3PDTYYX
$33.99·★4.3·27.2K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 2 Plug-in Bases, 2 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold80K
OFF!
2 ASINs in Top 10
13.8%
Units
90K
Revenue
$1M
Avg. price
$12.34
B019ZTXU2G
$12.89·★4.7·42.3K revsOFF! Deep Woods Insect Repellent Aerosol, Dry, Non-Greasy Formula, Bug Spray with Long Lasting Protection from Mosquitoes and Ticks, 4 Oz, (Pack of 2)
Units sold50KB0DP5DZ57B
$11.78·★4.6·2.4K revsOFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
Units sold40K
Benadryl
1 ASIN in Top 10
12.3%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.5K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz
Units sold80K
Trending Bug Repellent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DP5DZ57B booked 40K units at $11.78, with ▲ 0.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0C1Q39Q9R close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP5DZ57B
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
Price
$11.78
Rating
4.6
Reviews
2.4K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0C1Q39Q9R
Atticus Talak 7.9% Indoor/Outdoor Bifenthrin Insecticide Concentrate (32oz) | Control Ants, Mosquitoes, Cockroaches, Spiders, Armyworms, and 70+ More Pests, Measuring Made Easy with Tip 'N Measure Bottle
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
5K
Latest month sales
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