Innersense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Innersense sales on Amazon US totaled 121,900 units in July 2026 (▼ 39.4% vs. the prior month), generating an estimated $3,793,495 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 56.8% of revenue, while a typical listing is priced at $30.38. The keyword itself pulled 17,737 Amazon queries over the same period (▼ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the innersense Top 50 moved 1,351,000 units and $45,182,111 in cumulative sales — an average of 112,583 units and $3,765,176 per month. Monthly throughput topped out at 201,100 units in June 2026 and dipped to 70,300 in May 2026, leaving the latest reading 36.4% higher than August 2025.
Innersense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.9K
▼ 39.4% MoM
Monthly Revenue 2026/07
$3.8M
▼ 49.7% MoM
Top 10 Market Share 2026/07
53.3%
Innersense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold innersense listing on Amazon US in July 2026 is ASIN B003RW2K0G (Brand: Moroccanoil), which sold 10,000 units at $28.80 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 65,000 units and $2,154,820 in July 2026 — 53.3% of unit volume and 56.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Innersense' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B0D4SBLLRJ
Olaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 80.0%vs. prior month
$680K
latest month
12-month trend
B00XXO2K4O
Mizani 25 Benefit Miracle Milk - Leave in Conditioner for Curly Hair, With Coconut Oil, Curl Detangler Spray, Anti Frizz Heat Protectant, No Drying Alcohols, Paraben-Free
8K
▼ 20.0%vs. prior month
$212K
latest month
12-month trend
B0127JMJK0
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
7K
▼ 30.0%vs. prior month
$98K
latest month
12-month trend
B0FKCQTPF3
California Naturals Classic Clean Toasted Coconut Shampoo Conditioner Set, Natural, Vegan, Cruelty, Silicone, Paraben, and Sulfate Free, All Hair Types, 20 Fl Oz
6K
▼ 33.3%vs. prior month
$173.9K
latest month
12-month trend
B077GMVCVG
Ouidad Advanced Climate Control Heat & Humidity Curl Gel, Long-Lasting Hold | Moisturizing, Anti-Frizz Nano Technology, Locks Out Humidity, Crunch-Free Styling Gel for Curly Hair, For All Curl Types
6K
▼ 40.0%vs. prior month
$148.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Innersense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INNERSENSE is the best-performing innersense brand in July 2026, moving 14,000 units across 3 ASINs for 21.5% of Top 10 volume. Moroccanoil follows with 10,000 units (15.4%), ahead of Olaplex on 10,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 52.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.66 to $68.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INNERSENSE
3 ASINs in Top 10
21.5%
Units
14K
Revenue
$389.6K
Avg. price
$27.66
B004KM1OEK
$26.98·★4.5·2.7K revsINNERSENSE Organic Beauty - Sweet Spirit Leave-In Conditioner (10oz) | Lightweight Leave-In Conditioner | Detangles, Softens + Fights Frizz for All Hair Types | Non-Toxic, Clean Haircare
Units sold6KB002EOUQR2
$28.00·★4.5·3.6K revsINNERSENSE Organic Beauty - I Create Hold Styling Gel (10oz) | Firm Hold + All-Day Curl Definition | No Crunch, Flakes or Buildup | Non-Toxic, Cruelty-Free, Clean Styling
Units sold5KB002EORCEW
$28.00·★4.5·2.5K revsINNERSENSE Organic Beauty - Quiet Calm Curl Control Leave-In Cream (10oz) | Leave-In Curl Styler | Detangles, Tames Frizz + Defines Curls Without Weight | Non-Toxic, Cruelty-Free, Clean Haircare
Units sold3K
Moroccanoil
1 ASIN in Top 10
15.4%
Units
10K
Revenue
$338.8K
Avg. price
$28.80
B003RW2K0G
$28.80·★4.4·30.3K revsMoroccanoil Curl Defining Cream
Units sold10K
Olaplex
1 ASIN in Top 10
15.4%
Units
10K
Revenue
$680K
Avg. price
$68.00
B0D4SBLLRJ
$68.00·★4.6·5.9K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Trending Innersense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002EORCEW booked 3K units at $28.00, with ▼ 25.0% MoM change. On the growth side, B0GYQJPTVG leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0GFXSR6CH close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002EORCEW
INNERSENSE Organic Beauty - Quiet Calm Curl Control Leave-In Cream (10oz) | Leave-In Curl Styler | Detangles, Tames Frizz + Defines Curls Without Weight | Non-Toxic, Cruelty-Free, Clean Haircare
Price
$28.00
Rating
4.5
Reviews
2.5K
Latest month sales
B0GYQJPTVG
INNERSENSE Organic Beauty - Curl Enhancing Duo | I Create Curl Memory (10 oz), I Create Lift (2.37 oz) | Define Curls, Lock In Moisture, Fight Frizz | Non-Toxic, Cruelty-Free
Price
$43.00
Rating
4.3
Reviews
66
Latest month sales
B0GFXSR6CH
California Naturals Curl Defining Cream for Wavy Curly Coily Hair, Anti Frizz Curl Cream with Shea Butter and Castor Oil, Sulfate and Paraben Free, Natural, Vegan, Rose Garden, 8 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
189
Latest month sales
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