Innersense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Innersense sales on Amazon US totaled 112,400 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $3,151,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 49.7% of revenue, while a typical listing is priced at $29.96. The keyword itself pulled 17,737 Amazon queries over the same period (▼ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the innersense Top 50 moved 1,148,500 units and $32,282,167 in cumulative sales — an average of 95,708 units and $2,690,181 per month. Monthly throughput topped out at 151,700 units in June 2026 and dipped to 60,700 in May 2026, leaving the latest reading 41.7% higher than August 2025.
Innersense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.4K
▼ 25.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 26.9% MoM
Top 10 Market Share 2026/07
51.6%
Innersense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold innersense listing on Amazon US in July 2026 is ASIN B003RW2K0G (Brand: Moroccanoil), which sold 10,000 units at $25.20 apiece — equal to 8.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $1,564,820 in July 2026 — 51.6% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Innersense' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B00XXO2K4O
Mizani 25 Benefit Miracle Milk - Leave in Conditioner for Curly Hair, With Coconut Oil, Curl Detangler Spray, Anti Frizz Heat Protectant, No Drying Alcohols, Paraben-Free
8K
▼ 20.0%vs. prior month
$212K
latest month
12-month trend
B0127JMJK0
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
7K
▼ 30.0%vs. prior month
$98K
latest month
12-month trend
B0FKCQTPF3
California Naturals Classic Clean Toasted Coconut Shampoo Conditioner Set, Natural, Vegan, Cruelty, Silicone, Paraben, and Sulfate Free, All Hair Types, 20 Fl Oz
6K
▼ 33.3%vs. prior month
$173.9K
latest month
12-month trend
B077GMVCVG
Ouidad Advanced Climate Control Heat & Humidity Curl Gel, Long-Lasting Hold | Moisturizing, Anti-Frizz Nano Technology, Locks Out Humidity, Crunch-Free Styling Gel for Curly Hair, For All Curl Types
6K
▼ 40.0%vs. prior month
$148.4K
latest month
12-month trend
B004KM1OEK
INNERSENSE Organic Beauty - Sweet Spirit Leave-In Conditioner (10oz) | Lightweight Leave-In Conditioner | Detangles, Softens + Fights Frizz for All Hair Types | Non-Toxic, Clean Haircare
6K
▼ 25.0%vs. prior month
$165.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Innersense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INNERSENSE is the best-performing innersense brand in July 2026, moving 17,000 units across 4 ASINs for 29.3% of Top 10 volume. Moroccanoil follows with 10,000 units (17.2%), ahead of Mizani on 8,000 units (13.8%).
With 7 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.20 to $28.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INNERSENSE
4 ASINs in Top 10
29.3%
Units
17K
Revenue
$479.6K
Avg. price
$28.24
B004KM1OEK
$26.95·★4.5·2.7K revsINNERSENSE Organic Beauty - Sweet Spirit Leave-In Conditioner (10oz) | Lightweight Leave-In Conditioner | Detangles, Softens + Fights Frizz for All Hair Types | Non-Toxic, Clean Haircare
Units sold6KB002EOUQR2
$28.00·★4.5·3.6K revsINNERSENSE Organic Beauty - I Create Hold Styling Gel (10oz) | Firm Hold + All-Day Curl Definition | No Crunch, Flakes or Buildup | Non-Toxic, Cruelty-Free, Clean Styling
Units sold5KB002EORCEW
$28.00·★4.5·2.5K revsINNERSENSE Organic Beauty - Quiet Calm Curl Control Leave-In Cream (10oz) | Leave-In Curl Styler | Detangles, Tames Frizz + Defines Curls Without Weight | Non-Toxic, Cruelty-Free, Clean Haircare
Units sold3KB074PWBRF9
$30.00·★4.6·2.5K revsINNERSENSE Organic Beauty - Hydrating Cream Conditioner (10oz) | Deep Moisture for Dry, Coarse + Damaged Hair | Softens, Smooths Frizz + Detangles | Sulfate-Free, Non-Toxic, Clean
Units sold3K
Moroccanoil
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$338.8K
Avg. price
$25.20
B003RW2K0G
$25.20·★4.4·30.3K revsMoroccanoil Curl Defining Cream
Units sold10K
Mizani
1 ASIN in Top 10
13.8%
Units
8K
Revenue
$212K
Avg. price
$26.50
B00XXO2K4O
$26.50·★4.6·12.1K revsMizani 25 Benefit Miracle Milk - Leave in Conditioner for Curly Hair, With Coconut Oil, Curl Detangler Spray, Anti Frizz Heat Protectant, No Drying Alcohols, Paraben-Free
Units sold8K
Trending Innersense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002EORCEW booked 3K units at $28.00, with ▼ 25.0% MoM change. On the growth side, B0GYQJPTVG leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002EORCEW
INNERSENSE Organic Beauty - Quiet Calm Curl Control Leave-In Cream (10oz) | Leave-In Curl Styler | Detangles, Tames Frizz + Defines Curls Without Weight | Non-Toxic, Cruelty-Free, Clean Haircare
Price
$28.00
Rating
4.5
Reviews
2.5K
Latest month sales
B074PWBRF9
INNERSENSE Organic Beauty - Hydrating Cream Conditioner (10oz) | Deep Moisture for Dry, Coarse + Damaged Hair | Softens, Smooths Frizz + Detangles | Sulfate-Free, Non-Toxic, Clean
Price
$30.00
Rating
4.6
Reviews
2.5K
Latest month sales
B0GYQJPTVG
INNERSENSE Organic Beauty - Curl Enhancing Duo | I Create Curl Memory (10 oz), I Create Lift (2.37 oz) | Define Curls, Lock In Moisture, Fight Frizz | Non-Toxic, Cruelty-Free
Unlock to view ASIN details and product titles
Price
$43.00
Rating
4.2
Reviews
66
Latest month sales
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