Incontinence Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Incontinence Pads sales on Amazon US totaled 578,000 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $14,703,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.3% of unit volume and 29.0% of revenue, while a typical listing is priced at $27.17. The keyword itself pulled 16,819 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the incontinence pads Top 50 moved 6,624,400 units and $166,307,108 in cumulative sales — an average of 552,033 units and $13,858,926 per month. Monthly throughput topped out at 616,000 units in June 2026 and dipped to 380,000 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Incontinence Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
578K
▼ 6.2% MoM
Monthly Revenue 2026/07
$14.7M
▼ 3.4% MoM
Top 10 Market Share 2026/07
36.3%
Incontinence Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold incontinence pads listing on Amazon US in July 2026 is ASIN B016C6EJ4S (Brand: Amazon Basics), which sold 40,000 units at $20.40 apiece — equal to 6.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $4,265,800 in July 2026 — 36.3% of unit volume and 29.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Incontinence Pads' on Amazon
July 2026
Is 36.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B016C6EJ4S
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
40K
▲ 0.0%vs. prior month
$839.6K
latest month
12-month trend
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
20K
▲ 0.0%vs. prior month
$784.2K
latest month
12-month trend
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Incontinence Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing incontinence pads brand in July 2026, moving 60,000 units across 2 ASINs for 28.6% of Top 10 volume. Poise follows with 50,000 units (23.8%), ahead of Always Discreet on 30,000 units (14.3%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.70 to $25.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
28.6%
Units
60K
Revenue
$937.6K
Avg. price
$12.70
B016C6EJ4S
$20.40·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
Units sold40KB09B7L2BPB
$4.99·★4.5·13.4K revsAmazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
Units sold20K
Poise
3 ASINs in Top 10
23.8%
Units
50K
Revenue
$1.4M
Avg. price
$25.41
B010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20KB01NAX7KC7
$39.88·★4.5·15.8K revsPoise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Units sold20KB007QVLWS0
$6.58·★4.7·6K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
Units sold10K
Always Discreet
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$582.6K
Avg. price
$19.39
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30K
Trending Incontinence Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07Q1XCM3L booked 10K units at $22.99, with ▲ 0.0% MoM change. On the growth side, B0FQMJ7BX9 leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0BSP48RKZ close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07Q1XCM3L
4 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads, Chuck Pads for Adults, Kids, Elderly and Pets, Bedwetting Pads for Sofa and Couch, Blue
Price
$22.99
Rating
4.5
Reviews
24.6K
Latest month sales
![Chucks® Premium Disposable Underpads - 30x36 [25-Pack] Bed Pads | Ultra Thick Super Absorbent Chux Incontinence Disposable Adult with Adhesive Tape, Leak-Proof Pee Pads XX-Large](https://m.media-amazon.com/images/I/81J8pYWNIFL._AC_UY512_.jpg)
B0FQMJ7BX9
Chucks® Premium Disposable Underpads - 30x36 [25-Pack] Bed Pads | Ultra Thick Super Absorbent Chux Incontinence Disposable Adult with Adhesive Tape, Leak-Proof Pee Pads XX-Large
Price
$22.98
Rating
4.6
Reviews
1.4K
Latest month sales
B0BSP48RKZ
Poise Incontinence Pads for Women, 7 Drop, Long, 39 ct
Unlock to view ASIN details and product titles
Price
$21.48
Rating
4.4
Reviews
1.2K
Latest month sales
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