Tena Sensitive Pads For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tena Sensitive Pads For Women sales on Amazon US totaled 241,800 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $7,736,844 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 49.1% of revenue, while a typical listing is priced at $32.87. The keyword itself pulled 29,455 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the tena sensitive pads for women Top 50 moved 2,681,000 units and $88,882,945 in cumulative sales — an average of 223,417 units and $7,406,912 per month. Monthly throughput topped out at 262,500 units in June 2026 and dipped to 160,500 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Tena Sensitive Pads For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.8K
▼ 7.9% MoM
Monthly Revenue 2026/07
$7.7M
▼ 9.0% MoM
Top 10 Market Share 2026/07
45.5%
Tena Sensitive Pads For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tena sensitive pads for women listing on Amazon US in July 2026 is ASIN B01NAX7KC7 (Brand: Poise), which sold 20,000 units at $39.88 apiece — equal to 8.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $3,800,700 in July 2026 — 45.5% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tena Sensitive Pads For Women' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
20K
▲ 0.0%vs. prior month
$784.2K
latest month
12-month trend
B0BLGRQHCQ
Poise Incontinence Pads for Women, 7 Drop, Long, 78 ct
10K
▼ 50.0%vs. prior month
$429.6K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
B016IS3536
Always Discreet Adult Incontinence Pads for Women, Drier, 6 Drop Long Length, Extra Heavy Absorbency, Pads for Bladder Control Management, Bladder Leaks, & Postpartum Pads, 45ct
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B01N106QP3
Poise Incontinence Pads for Women, 5 Drop, 96 ct
10K
▲ 0.0%vs. prior month
$288.7K
latest month
12-month trend
B06W5CN2ZK
Poise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Regular Length, 112 Count, Packaging May Vary
10K
▲ 0.0%vs. prior month
$458.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tena Sensitive Pads For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Poise is the best-performing tena sensitive pads for women brand in July 2026, moving 50,000 units across 4 ASINs for 45.5% of Top 10 volume. Always Discreet follows with 30,000 units (27.3%), ahead of Stayfree on 10,000 units (9.1%).
With 5 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.30 to $43.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poise
4 ASINs in Top 10
45.5%
Units
50K
Revenue
$2M
Avg. price
$39.44
B01NAX7KC7
$39.88·★4.5·15.8K revsPoise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Units sold20KB0BLGRQHCQ
$42.96·★4.6·3K revsPoise Incontinence Pads for Women, 7 Drop, Long, 78 ct
Units sold10KB01N106QP3
$29.03·★4.6·26.3K revsPoise Incontinence Pads for Women, 5 Drop, 96 ct
Units sold10KB06W5CN2ZK
$45.88·★4.5·7.3K revsPoise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Regular Length, 112 Count, Packaging May Vary
Units sold10K
Always Discreet
3 ASINs in Top 10
27.3%
Units
30K
Revenue
$1.3M
Avg. price
$43.26
B016IS3536
$22.97·★4.5·19.7K revsAlways Discreet Adult Incontinence Pads for Women, Drier, 6 Drop Long Length, Extra Heavy Absorbency, Pads for Bladder Control Management, Bladder Leaks, & Postpartum Pads, 45ct
Units sold10KB0C3KR97Z9
$49.94·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 76ct
Units sold10KB0CQ3SP1KM
$56.88·★4.4·4.3K revsAlways Discreet Adult Incontinence Pads for Women, Drier, 7 Drop Long Length, Ultra Absorbency, Pads for Bladder Control Management, Bladder Leaks, Overnight & Postpartum Pads, 104ct
Units sold10K
Stayfree
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$83K
Avg. price
$7.30
B005OICT84
$7.30·★4.6·17.9K revsStayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
Units sold10K
Trending Tena Sensitive Pads For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CS7DJT4V leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B00E5RB3GE close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS7DJT4V
Tena Sensitive Care Ultimate Incontinence Pads for Women, Long, 52 ct | Made for sensitive skin, these bladder control pads help keep your skin irritation and leak free for comfort and security
Price
$22.22
Rating
4.3
Reviews
1.2K
Latest month sales
B00E5RB3GE
TENA Intimates Ultra Thin Light Bladder Leakage Pad for Women, Light Absorbency, Regular Length, 2 Pack 60 Total
Price
$17.99
Rating
4.6
Reviews
2K
Latest month sales
B0CY3PXR9L
Attn: Grace Heavy Plus Incontinence Pads for Women - Plant-Based, 28 Count | High absorbency breathable design for heavy bladder leaks and sensitive skin protection, 1 pack with 28 pads
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.4
Reviews
120
Latest month sales
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