Poise Pads 4 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poise Pads 4 sales on Amazon US totaled 328,000 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $8,358,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.6% of unit volume and 43.0% of revenue, while a typical listing is priced at $25.16. The keyword itself pulled 24,726 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the poise pads 4 Top 50 moved 3,602,000 units and $93,379,571 in cumulative sales — an average of 300,167 units and $7,781,631 per month. Monthly throughput topped out at 377,400 units in June 2026 and dipped to 215,500 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Poise Pads 4 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
328K
▼ 13.1% MoM
Monthly Revenue 2026/07
$8.4M
▼ 11.3% MoM
Top 10 Market Share 2026/07
39.6%
Poise Pads 4 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poise pads 4 listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.49 apiece — equal to 9.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $3,590,600 in July 2026 — 39.6% of unit volume and 43.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poise Pads 4' on Amazon
July 2026









Is 39.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown

B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend

B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend

B007QVLWS0
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
10K
▼ 50.0%vs. prior month
$65.8K
latest month
12-month trend

B0BLGRQHCQ
Poise Incontinence Pads for Women, 7 Drop, Long, 78 ct
10K
▼ 50.0%vs. prior month
$429.6K
latest month
12-month trend

B0154QEQ4K
Poise Incontinence Pads for Women, 6 Drop, Long, 90 ct
10K
▲ 0.0%vs. prior month
$406.4K
latest month
12-month trend

B0154QERNA
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, Long, 176 ct
10K
▼ 50.0%vs. prior month
$218.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poise Pads 4 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Poise is the best-performing poise pads 4 brand in July 2026, moving 100,000 units across 9 ASINs for 76.9% of Top 10 volume. Always Discreet follows with 30,000 units (23.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.49 to $30.81, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poise
9 ASINs in Top 10
76.9%
Units
100K
Revenue
$3M
Avg. price
$30.81

B010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20K
B007QVLWS0
$6.58·★4.7·6K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
Units sold10K
B0BLGRQHCQ
$42.96·★4.6·2.9K revsPoise Incontinence Pads for Women, 7 Drop, Long, 78 ct
Units sold10K
B0154QEQ4K
$45.84·★4.6·21.3K revsPoise Incontinence Pads for Women, 6 Drop, Long, 90 ct
Units sold10K
B0154QERNA
$21.88·★4.7·17.3K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, Long, 176 ct
Units sold10K
B01KOFCNJ6
$29.06·★4.6·26.3K revsPoise Incontinence & Postpartum Pads for Bladder Leaks, 5 Drop Maximum Absorbency, Maximum Long, 84 Count, Packaging May Vary
Units sold10K
B01N106QP3
$29.03·★4.6·26.3K revsPoise Incontinence Pads for Women, 5 Drop, 96 ct
Units sold10K
B06W5CN2ZK
$45.88·★4.5·7.3K revsPoise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Regular Length, 112 Count, Packaging May Vary
Units sold10K
B07BQV5D1P
$26.32·★4.6·16.6K revsPoise Incontinence Pads for Women, 3 Drop, Long, 96 ct
Units sold10K
Always Discreet
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$582.6K
Avg. price
$19.49

B00KXUW72G
$19.49·★4.4·43.1K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30K
Trending Poise Pads 4 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0081PGUBE leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B08RJFFGZT close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0081PGUBE
Always Maxi Overnight Feminine Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, Up to 100% Leak-Free Protection, 48 Count
Price
$10.97
Rating
4.7
Reviews
29.1K
Latest month sales

B08RJFFGZT
Poise Ultra Thin Incontinence Pads for Women, 4 Drop, Long, 48 ct
Price
$15.29
Rating
4.5
Reviews
8.9K
Latest month sales

B0DKQ24Y6S
Poise Poise Incontinence Pads & Postpartum Incontinence Pads, 5 Drop Maximum Absorbency, Long Length, 120 Count (2 Packs of 60), Packaging May Vary
Unlock to view ASIN details and product titles
Price
$42.13
Rating
4.6
Reviews
26.3K
Latest month sales
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