Poise Pads For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poise Pads For Women sales on Amazon US totaled 406,000 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $10,636,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.0% of unit volume and 30.8% of revenue, while a typical listing is priced at $25.86. The keyword itself pulled 85,666 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the poise pads for women Top 50 moved 4,503,000 units and $119,438,910 in cumulative sales — an average of 375,250 units and $9,953,243 per month. Monthly throughput topped out at 453,000 units in June 2026 and dipped to 275,000 in May 2026, leaving the latest reading 9.7% higher than August 2025.
Poise Pads For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
406K
▼ 10.4% MoM
Monthly Revenue 2026/07
$10.6M
▼ 6.7% MoM
Top 10 Market Share 2026/07
32.0%
Poise Pads For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poise pads for women listing on Amazon US in July 2026 is ASIN B01M1BLRC1 (Brand: Always), which sold 20,000 units at $10.82 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $3,279,200 in July 2026 — 32.0% of unit volume and 30.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poise Pads For Women' on Amazon
July 2026
Is 32.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
20K
▲ 0.0%vs. prior month
$784.2K
latest month
12-month trend
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend
B007QVLWS0
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
10K
▼ 50.0%vs. prior month
$65.8K
latest month
12-month trend
B09B7MPR7Q
Amazon Basics Daily Pantiliner, Extra Long Length, Thin Feminine Pads for Women, Unscented, Leak Protection, Daily Use, 68 Count (Previously Solimo)
10K
▼ 50.0%vs. prior month
$46.4K
latest month
12-month trend
B0BLGRQHCQ
Poise Incontinence Pads for Women, 7 Drop, Long, 78 ct
10K
▼ 50.0%vs. prior month
$429.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poise Pads For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Poise is the best-performing poise pads for women brand in July 2026, moving 90,000 units across 7 ASINs for 69.2% of Top 10 volume. Always follows with 20,000 units (15.4%), ahead of Amazon Basics on 10,000 units (7.7%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.51 to $30.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poise
7 ASINs in Top 10
69.2%
Units
90K
Revenue
$2.8M
Avg. price
$30.85
B01NAX7KC7
$39.88·★4.5·15.7K revsPoise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Units sold20KB010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20KB007QVLWS0
$6.58·★4.7·5.9K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
Units sold10KB0BLGRQHCQ
$42.96·★4.6·3K revsPoise Incontinence Pads for Women, 7 Drop, Long, 78 ct
Units sold10KB0154QEQ4K
$45.84·★4.6·21.3K revsPoise Incontinence Pads for Women, 6 Drop, Long, 90 ct
Units sold10KB0154QERNA
$21.88·★4.7·23.9K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, Long, 176 ct
Units sold10KB01KOFCNJ6
$29.06·★4.6·26.3K revsPoise Incontinence & Postpartum Pads for Bladder Leaks, 5 Drop Maximum Absorbency, Maximum Long, 84 Count, Packaging May Vary
Units sold10K
Always
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$219.4K
Avg. price
$10.82
B01M1BLRC1
$10.82·★4.7·24.8K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20K
Amazon Basics
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$46.4K
Avg. price
$4.51
B09B7MPR7Q
$4.51·★4.3·19.1K revsAmazon Basics Daily Pantiliner, Extra Long Length, Thin Feminine Pads for Women, Unscented, Leak Protection, Daily Use, 68 Count (Previously Solimo)
Units sold10K
Trending Poise Pads For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08RJFFGZT leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0CS7DJT4V close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08RJFFGZT
Poise Ultra Thin Incontinence Pads for Women, 4 Drop, Long, 48 ct
Price
$15.29
Rating
4.5
Reviews
8.8K
Latest month sales
B0CS7DJT4V
Tena Sensitive Care Ultimate Incontinence Pads for Women, Long, 52 ct | Made for sensitive skin, these bladder control pads help keep your skin irritation and leak free for comfort and security
Price
$22.22
Rating
4.4
Reviews
1.1K
Latest month sales
B0BSP48RKZ
Poise Incontinence Pads for Women, 7 Drop, Long, 39 ct
Unlock to view ASIN details and product titles
Price
$21.48
Rating
4.5
Reviews
1.2K
Latest month sales
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