In Shower Body Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
In Shower Body Lotion sales on Amazon US totaled 771,000 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $11,772,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.1% of unit volume and 39.9% of revenue, while a typical listing is priced at $14.98. The keyword itself pulled 18,082 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the in shower body lotion Top 50 moved 7,804,150 units and $116,670,797 in cumulative sales — an average of 650,346 units and $9,722,566 per month. Monthly throughput topped out at 965,000 units in June 2026 and dipped to 452,000 in May 2026, leaving the latest reading 64.7% higher than August 2025.
In Shower Body Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
771K
▼ 20.1% MoM
Monthly Revenue 2026/07
$11.8M
▼ 18.5% MoM
Top 10 Market Share 2026/07
44.1%
In Shower Body Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold in shower body lotion listing on Amazon US in July 2026 is ASIN B0DPHQRLJC (Brand: eos), which sold 60,000 units at $9.98 apiece — equal to 7.8% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $4,696,200 in July 2026 — 44.1% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'In Shower Body Lotion' on Amazon
July 2026
Is 44.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
40K
▼ 20.0%vs. prior month
$867.6K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B0BZGRCBY4
eos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
30K
▲ 0.0%vs. prior month
$281.1K
latest month
12-month trend
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
30K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best In Shower Body Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing in shower body lotion brand in July 2026, moving 110,000 units across 3 ASINs for 32.4% of Top 10 volume. Amlactin follows with 50,000 units (14.7%), ahead of La Roche-Posay on 40,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.65 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
3 ASINs in Top 10
32.4%
Units
110K
Revenue
$1.1M
Avg. price
$9.65
B0DPHQRLJC
$9.98·★4.7·22.8K revseos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
Units sold60KB0BZGRCBY4
$8.99·★4.7·74.3K revseos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
Units sold30KB0CX21RTHH
$9.98·★4.7·23K revseos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Units sold20K
Amlactin
1 ASIN in Top 10
14.7%
Units
50K
Revenue
$798.5K
Avg. price
$15.97
B07BRDVQ4B
$15.97·★4.4·37K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
La Roche-Posay
1 ASIN in Top 10
11.8%
Units
40K
Revenue
$867.6K
Avg. price
$21.99
B003QXZWYW
$21.99·★4.6·42K revsLa Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
Units sold40K
Trending In Shower Body Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FNWJFQFM booked 30K units at $15.12, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Price
$15.12
Rating
4.6
Reviews
1.3K
Latest month sales
B0CX21RTHH
eos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Price
$9.98
Rating
4.7
Reviews
23K
Latest month sales
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.8
Reviews
3.6K
Latest month sales
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