Hydration Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hydration sales on Amazon US totaled 1,365,000 units in July 2026 (▼ 24.0% vs. the prior month), generating an estimated $31,142,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.6% of unit volume and 46.3% of revenue, while a typical listing is priced at $23.72. The keyword itself pulled 31,226 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the hydration Top 50 moved 14,186,000 units and $318,636,780 in cumulative sales — an average of 1,182,167 units and $26,553,065 per month. Monthly throughput topped out at 1,797,000 units in June 2026 and dipped to 830,000 in May 2026, leaving the latest reading 21.5% higher than August 2025.
Hydration Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4M
▼ 24.0% MoM
Monthly Revenue 2026/07
$31.1M
▼ 24.9% MoM
Top 10 Market Share 2026/07
47.6%
Hydration Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hydration listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $14,426,300 in July 2026 — 47.6% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hydration' on Amazon
July 2026
Is 47.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B07SH31T9V
LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
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Best Hydration Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing hydration brand in July 2026, moving 100,000 units across 1 ASIN for 15.4% of Top 10 volume. Vanicream follows with 100,000 units (15.4%), ahead of BIODANCE on 100,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 46.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.90 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$990K
Avg. price
$9.90
B01MYEZPC8
$9.90·★4.7·39.9K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100K
Vanicream
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.4K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
BIODANCE
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.8K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending Hydration Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07SH31T9V booked 50K units at $45.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SH31T9V
LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
Price
$45.00
Rating
4.6
Reviews
6.4K
Latest month sales
B08ZJQ1XD4
Drink LMNT LMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
Price
$45.00
Rating
4.7
Reviews
6.6K
Latest month sales
B09BD8GZ8L
Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)
Unlock to view ASIN details and product titles
Price
$29.90
Rating
4.3
Reviews
12.9K
Latest month sales
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