Huel Black Edition Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Huel Black Edition sales on Amazon US totaled 114,350 units in July 2026 (▼ 29.3% vs. the prior month), generating an estimated $4,228,068 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.6% of unit volume and 71.9% of revenue, while a typical listing is priced at $52.63. The keyword itself pulled 34,162 Amazon queries over the same period (▲ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the huel black edition Top 50 moved 1,118,850 units and $40,584,791 in cumulative sales — an average of 93,238 units and $3,382,066 per month. Monthly throughput topped out at 162,750 units in June 2026 and dipped to 62,900 in May 2026, leaving the latest reading 60.6% higher than August 2025.
Huel Black Edition Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
114.3K
▼ 29.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 21.5% MoM
Top 10 Market Share 2026/07
79.6%
Huel Black Edition Market Share & Sales Concentration on Amazon US — July 2026
The most-sold huel black edition listing on Amazon US in July 2026 is ASIN B0791Y2LMB (Brand: Ensure), which sold 40,000 units at $27.97 apiece — equal to 35.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $3,041,160 in July 2026 — 79.6% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Huel Black Edition' on Amazon
July 2026
Is 79.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0F6F8TBR7
Oikos Protein Shake, Salted Caramel, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
10K
▲ 0.0%vs. prior month
$266.5K
latest month
12-month trend
B0BKH6MYD1
Jocko Fuel High Protein Shakes, Chocolate, 12 fl oz | 12 Pack | 30G Grass Fed Protein Drinks | No Added Sugar & Keto Friendly | Supports Muscle Recovery & Growth | Ready to Drink
9K
▼ 10.0%vs. prior month
$404.9K
latest month
12-month trend
B0DDTX5R17
Orgain 30g High Protein Dairy Shake, 5g BCAAs, Vanilla, 11 oz, 12pk | Ready to drink dairy isolate milk protein, meal replacement, 1g sugar per serving, keto friendly, gluten free
6K
▼ 33.3%vs. prior month
$179.6K
latest month
12-month trend
B00166BBXW
Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)
5K
▼ 16.7%vs. prior month
$210K
latest month
12-month trend
B007S6Y74O
Garden of Life Meal Replacement Shakes, Vegan Raw Organic Protein Powder, Vanilla Protein Powder with Plant Based Pea Protein, Sprouts, Greens, Probiotics, Dairy Free 28 Servings | Raw Organic, with Plant Based Pea Protein, Sprouts, Greens, Probiotics, Dairy Free, Meal Replacement Shakes
5K
▼ 37.5%vs. prior month
$196.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Huel Black Edition Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ensure is the best-performing huel black edition brand in July 2026, moving 40,000 units across 1 ASIN for 44.0% of Top 10 volume. Jocko Fuel follows with 12,000 units (13.2%), ahead of Oikos on 10,000 units (11.0%).
With 9 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ensure
1 ASIN in Top 10
44.0%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Jocko Fuel
2 ASINs in Top 10
13.2%
Units
12K
Revenue
$539.9K
Avg. price
$44.99
B0BKH6MYD1
$44.99·★4.4·1.5K revsJocko Fuel High Protein Shakes, Chocolate, 12 fl oz | 12 Pack | 30G Grass Fed Protein Drinks | No Added Sugar & Keto Friendly | Supports Muscle Recovery & Growth | Ready to Drink
Units sold9KB0CP8HZW65
$44.99·★4.5·602 revsJocko Fuel High Protein Shakes, Sweet Cream Coffee, 12 fl oz | 12 Pack | 30G Grass Fed Protein Drinks | No Added Sugar & Keto Friendly | Supports Muscle Recovery & Growth | Ready to Drink
Units sold3K
Oikos
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$266.5K
Avg. price
$27.99
B0F6F8TBR7
$27.99·★4.5·1.6K revsOikos Protein Shake, Salted Caramel, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Units sold10K
Trending Huel Black Edition Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D1RJJV9Y leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CP4H76PJ close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1RJJV9Y
Huel Daily Superblend Chocolate Powder | 25g Plant Based Protein | 19 Servings | Super Greens Powder | 87 Vitamins, Minerals, and Wholefood-Sourced Ingredients
Price
$69.99
Rating
4.3
Reviews
72
Latest month sales
B0CP4H76PJ
Huel Black Edition | Salted Caramel 40g Vegan Protein Powder | Nutritionally Complete Meal Replacement | 27 Vitamins and Minerals, Gluten Free | 17 Servings
Price
$59.99
Rating
4.3
Reviews
154
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
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