Meal Replacement Shake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Meal Replacement Shake sales on Amazon US totaled 930,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $31,149,060 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 52.7% of revenue, while a typical listing is priced at $33.95. The keyword itself pulled 40,243 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the meal replacement shake Top 50 moved 9,542,700 units and $319,280,729 in cumulative sales — an average of 795,225 units and $26,606,727 per month. Monthly throughput topped out at 1,047,000 units in June 2026 and dipped to 507,800 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Meal Replacement Shake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
930K
▼ 11.2% MoM
Monthly Revenue 2026/07
$31.1M
▼ 11.5% MoM
Top 10 Market Share 2026/07
53.8%
Meal Replacement Shake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold meal replacement shake listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $48.00 apiece — equal to 10.8% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $16,420,700 in July 2026 — 53.8% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Meal Replacement Shake' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Meal Replacement Shake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing meal replacement shake brand in July 2026, moving 190,000 units across 4 ASINs for 38.0% of Top 10 volume. Core Power follows with 170,000 units (34.0%), ahead of Orgain on 40,000 units (8.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.27 to $43.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
4 ASINs in Top 10
38.0%
Units
190K
Revenue
$4.9M
Avg. price
$26.27
B008JGIZGS
$25.17·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$31.99·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.2K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB0DFHTW5HN
$23.97·★4.7·5K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold30K
Core Power
2 ASINs in Top 10
34.0%
Units
170K
Revenue
$7.9M
Avg. price
$43.50
B01DDIRDZA
$48.00·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$39.00·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Orgain
1 ASIN in Top 10
8.0%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40K
Trending Meal Replacement Shake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFHTW5HN booked 30K units at $23.97, with ▲ 50.0% MoM change. On the growth side, B0FR9N3W25 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B0015068TG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFHTW5HN
Premier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Price
$23.97
Rating
4.7
Reviews
5K
Latest month sales
B0FR9N3W25
Ensure Max Protein Milk Chocolate Shake, 42g High Protein, 12 Pack | Each Protein Shake has 2g Sugar, 220 Calories, 23 Essential Vitamins & Minerals, and 2 Key Electrolytes for Active Adults
Price
$47.76
Rating
4.6
Reviews
447
Latest month sales
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Unlock to view ASIN details and product titles
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
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