Meal Replacement Shake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Core Power is the best-performing meal replacement shake brand in July 2026, moving 210,000 units across 3 ASINs for 40.4% of Top 10 volume. Premier Protein follows with 190,000 units (36.5%), ahead of Oikos on 40,000 units (7.7%).

With 5 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $45.23, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFHTW5HN booked 30K units at $23.97, with ▲ 50.0% MoM change. On the growth side, B0015068TG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00MH5GGFO close behind at ▲ 100.0% MoM on 20K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.