Honest Kitchen Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honest Kitchen Dog Food sales on Amazon US totaled 256,600 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $6,046,784 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 57.3% of revenue, while a typical listing is priced at $34.56. The keyword itself pulled 30,022 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the honest kitchen dog food Top 50 moved 2,845,250 units and $68,633,305 in cumulative sales — an average of 237,104 units and $5,719,442 per month. Monthly throughput topped out at 274,000 units in June 2026 and dipped to 168,900 in May 2026, leaving the latest reading 14.7% higher than August 2025.
Honest Kitchen Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.6K
▼ 6.4% MoM
Monthly Revenue 2026/07
$6M
▼ 9.4% MoM
Top 10 Market Share 2026/07
65.1%
Honest Kitchen Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honest kitchen dog food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 23.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $3,463,120 in July 2026 — 65.1% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honest Kitchen Dog Food' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B00HQM0UMS
Greenies Pill Pockets Large Size Dog Treats, Chicken, 15.8 oz | Vet-recommended, Capsule size, real chicken flavor, low calorie, stress- and mess-free, natural ingredients, no fillers
30K
▼ 25.0%vs. prior month
$539.4K
latest month
12-month trend
B0186R3NT8
DentaLife Daily Oral Care Dog Treats for Small and Medium Dogs, Chewy Dental Treat to Freshen Breath and Fight Tartar, Chicken Flavor - 40 ct. Pouch
10K
▲ 0.0%vs. prior month
$124.4K
latest month
12-month trend
B01EY9KPZM
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 16 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
10K
▲ 0.0%vs. prior month
$544.8K
latest month
12-month trend
B01LTHYRS8
Full Moon Chicken Jerky Dog Treats 12 oz | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B01N17VJF7
Zesty Paws Probiotics for Dogs - Gut Health for Dogs, Pumpkin, 90 Ct
10K
▲ 0.0%vs. prior month
$329.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Honest Kitchen Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing honest kitchen dog food brand in July 2026, moving 60,000 units across 1 ASIN for 35.9% of Top 10 volume. Greenies follows with 30,000 units (18.0%), ahead of Full Moon on 29,000 units (17.4%).
With 8 brands splitting the Top 10 and 71.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.09 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
35.9%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Greenies
1 ASIN in Top 10
18.0%
Units
30K
Revenue
$539.4K
Avg. price
$17.99
B00HQM0UMS
$17.99·★4.8·43.6K revsGreenies Pill Pockets Large Size Dog Treats, Chicken, 15.8 oz | Vet-recommended, Capsule size, real chicken flavor, low calorie, stress- and mess-free, natural ingredients, no fillers
Units sold30K
Full Moon
3 ASINs in Top 10
17.4%
Units
29K
Revenue
$468.3K
Avg. price
$16.15
B01LTHYRS8
$13.86·★4.5·18K revsFull Moon Chicken Jerky Dog Treats 12 oz | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
Units sold10KB09MZDFLSV
$16.99·★4.8·4.4K revsFull Moon All Natural Human Grade Dog Treats, Essential Beef Savory Sticks, 22 Ounce, 1.375 Pound (Pack of 1)
Units sold10KB0857ZCYSQ
$17.61·★4.6·4K revsFull Moon Essential Beef Jerky Tenders Dog Treats 24 oz | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
Units sold9K
Trending Honest Kitchen Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09KSV26D7 leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B08P2D95G8 close behind at ▲ 20.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KSV26D7
Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G
Price
$14.97
Rating
4.2
Reviews
4.9K
Latest month sales
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Price
$14.09
Rating
4.6
Reviews
13.6K
Latest month sales
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