Beneful Wet Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beneful Wet Food sales on Amazon US totaled 622,000 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $11,197,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.0% of unit volume and 48.3% of revenue, while a typical listing is priced at $18.13. The keyword itself pulled 34,290 Amazon queries over the same period (▲ 26.0% MoM).
Zooming out to the 12-month window ending July 2026, the beneful wet food Top 50 moved 7,045,450 units and $129,645,831 in cumulative sales — an average of 587,121 units and $10,803,819 per month. Monthly throughput topped out at 691,000 units in June 2026 and dipped to 395,000 in May 2026, leaving the latest reading 17.2% higher than August 2025.
Beneful Wet Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
622K
▼ 10.0% MoM
Monthly Revenue 2026/07
$11.2M
▼ 15.1% MoM
Top 10 Market Share 2026/07
45.0%
Beneful Wet Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beneful wet food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 9.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,408,500 in July 2026 — 45.0% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beneful Wet Food' on Amazon
July 2026
Is 45.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006HKA6II
Milk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
30K
▲ 0.0%vs. prior month
$434.1K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B003CL3PTM
Hill's Science Diet Adult 1-6 Small & Mini Dry Dog Food | #1 Veterinarian Recommended, Chicken & Brown Rice, 4.5 lb. Bag
20K
▲ 0.0%vs. prior month
$479.8K
latest month
12-month trend
B006W6YHYQ
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▼ 60.0%vs. prior month
$646.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beneful Wet Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing beneful wet food brand in July 2026, moving 60,000 units across 1 ASIN for 21.4% of Top 10 volume. Temptations follows with 40,000 units (14.3%), ahead of Milk-Bone on 30,000 units (10.7%).
Volume is spread across 10 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.97 to $14.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
21.4%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Temptations
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$619.2K
Avg. price
$13.97
B01LNB6SA0
$13.97·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40K
Milk-Bone
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$434.1K
Avg. price
$14.18
B006HKA6II
$14.18·★4.7·34.9K revsMilk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
Units sold30K
Trending Beneful Wet Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWQHLMBR leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B07XTKTPTH close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWQHLMBR
Nutrish Small Breed Dry Dog Food with Chicken, 5 lb. Bag (Rachael Ray) | Suitable for Small Adult Dogs, Veterinarian Reviewed Formula, Made with No Artificial Flavors
Price
$9.97
Rating
4.7
Reviews
804
Latest month sales
B07XTKTPTH
Blue Buffalo Delectables Variety Pack Dog Food Topper, 3 oz, 12 ct | Grain-Free, Chicken & Beef Recipes, Real Meat Cuts in Gravy, Single-Serve Pouches
Price
$18.94
Rating
4.6
Reviews
5K
Latest month sales
B0C2H8L94B
Amazon Basics Wet Dog Food Variety Pack, Country Stew Flavor and Cuts in Gravy with Beef, Made with Natural Ingredients, 13.2oz Cans (Pack of 12)
Unlock to view ASIN details and product titles
Price
$16.92
Rating
4.3
Reviews
1.1K
Latest month sales
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