Purina Pro Plan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purina Pro Plan sales on Amazon US totaled 475,000 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $20,625,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.7% of revenue, while a typical listing is priced at $45.36. The keyword itself pulled 24,886 Amazon queries over the same period (▼ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the purina pro plan Top 50 moved 5,470,600 units and $239,534,178 in cumulative sales — an average of 455,883 units and $19,961,182 per month. Monthly throughput topped out at 556,900 units in June 2026 and dipped to 314,800 in May 2026, leaving the latest reading 10.2% higher than August 2025.
Purina Pro Plan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
475K
▼ 14.7% MoM
Monthly Revenue 2026/07
$20.6M
▼ 17.6% MoM
Top 10 Market Share 2026/07
50.5%
Purina Pro Plan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purina pro plan listing on Amazon US in July 2026 is ASIN B001650NNW (Brand: Pro Plan Veterinary Diets), which sold 100,000 units at $30.99 apiece — equal to 21.1% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $9,838,000 in July 2026 — 50.5% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purina Pro Plan' on Amazon
July 2026
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Top 5 Volume Share breakdown
B001650NNW
Purina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B01EY9KQ2Y
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
30K
▼ 40.0%vs. prior month
$2.3M
latest month
12-month trend
B001650OE0
Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
30K
▼ 25.0%vs. prior month
$929.7K
latest month
12-month trend
B001QCKS4O
Purina Pro Plan Complete Essentials Chicken & Rice Dry Dog Food, 35 lb Bag | Shredded Blend crunchy kibble with tender pieces, real chicken as the first ingredient, live probiotics for digestive health
20K
▼ 33.3%vs. prior month
$1.5M
latest month
12-month trend
B00HHN04KE
Purina Pro Plan Small Breed Dry Dog Food, Shredded Blend, 6 lb Bag | Chicken & Rice Formula small dog food with probiotics for dogs, high protein to meet needs of active adult dogs under 20 lbs
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
B004PH3AXS
Purina Pro Plan High Protein Cat Food with Probiotics, Chicken, 7 lb Bag | Complete Essentials Chicken & Rice Formula, live probiotics for digestive support and antioxidants to support immune health
10K
▲ 0.0%vs. prior month
$270.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purina Pro Plan Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Pro Plan Veterinary Diets is the best-performing purina pro plan brand in July 2026, moving 140,000 units across 3 ASINs for 58.3% of Top 10 volume. Purina Pro Plan follows with 100,000 units (41.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.99 to $45.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pro Plan Veterinary Diets
3 ASINs in Top 10
58.3%
Units
140K
Revenue
$4.4M
Avg. price
$31.99
B001650NNW
$30.99·★4.7·49.4K revsPurina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
Units sold100KB001650OE0
$30.99·★4.7·20.3K revsPro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
Units sold30KB0BGV8L7L2
$33.99·★4.2·3.3K revsPro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress, Anxious Behaviors
Units sold10K
Purina Pro Plan
7 ASINs in Top 10
41.7%
Units
100K
Revenue
$5.5M
Avg. price
$45.37
B01EY9KQ2Y
$77.48·★4.6·24.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold30KB001QCKS4O
$74.48·★4.6·16.9K revsPurina Pro Plan Complete Essentials Chicken & Rice Dry Dog Food, 35 lb Bag | Shredded Blend crunchy kibble with tender pieces, real chicken as the first ingredient, live probiotics for digestive health
Units sold20KB00HHN04KE
$20.68·★4.7·15.9K revsPurina Pro Plan Small Breed Dry Dog Food, Shredded Blend, 6 lb Bag | Chicken & Rice Formula small dog food with probiotics for dogs, high protein to meet needs of active adult dogs under 20 lbs
Units sold10KB004PH3AXS
$27.08·★4.8·3.2K revsPurina Pro Plan High Protein Cat Food with Probiotics, Chicken, 7 lb Bag | Complete Essentials Chicken & Rice Formula, live probiotics for digestive support and antioxidants to support immune health
Units sold10KB01EY9KPZM
$54.48·★4.6·4.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 16 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold10KB01JAHPCEM
$42.72·★4.6·2.9K revsPurina Pro Plan Complete Essentials Wet Cat Food Variety, (24) 3 oz Cans | Chicken & Rice, Turkey & Rice, and White Meat Chicken & Vegetables Entrees, with antioxidants for healthy immune system
Units sold10KB08VF89C6H
$20.68·★4.7·3K revsPurina Pro Plan Small Breed Dry Dog Food, Shredded Blend Beef, 6 lb Bag | Beef & Rice Formula small dog food with probiotics, high protein to meet needs of highly active adult dogs
Units sold10K
Trending Purina Pro Plan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BTMZPNC7 leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B002OY0QDQ close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTMZPNC7
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 4 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Price
$20.68
Rating
4.7
Reviews
1.8K
Latest month sales
B002OY0QDQ
Purina Pro Plan Large Breed Dry Dog Food, Chicken & Rice, 34 lb Bag | High protein supports muscle conditioning and natural prebiotic fiber supports digestive health, SPECIALIZED for large dogs
Price
$77.48
Rating
4.6
Reviews
5.8K
Latest month sales
B003R0LM5M
Purina Pro Plan Hairball, Healthy Weight, Indoor Dry Cat Food, Focus Indoor Care Salmon & Rice Formula - 7 lb. Bag
Unlock to view ASIN details and product titles
Price
$28.08
Rating
4.7
Reviews
3.3K
Latest month sales
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