Highlighter Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Highlighter Stick sales on Amazon US totaled 295,400 units in July 2026 (▲ 4.2% vs. the prior month), generating an estimated $2,850,823 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.1% of unit volume and 63.6% of revenue, while a typical listing is priced at $11.95. The keyword itself pulled 16,985 Amazon queries over the same period (▼ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the highlighter stick Top 50 moved 2,940,650 units and $32,379,870 in cumulative sales — an average of 245,054 units and $2,698,323 per month. Monthly throughput topped out at 312,800 units in August 2025 and dipped to 124,300 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Highlighter Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
295.4K
▲ 4.2% MoM
Monthly Revenue 2026/07
$2.9M
▼ 10.0% MoM
Top 10 Market Share 2026/07
73.1%
Highlighter Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold highlighter stick listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 30.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 216,000 units and $1,813,980 in July 2026 — 73.1% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Highlighter Stick' on Amazon
July 2026
Is 73.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Highlighter Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing highlighter stick brand in July 2026, moving 90,000 units across 1 ASIN for 41.7% of Top 10 volume. Sharpie follows with 30,000 units (13.9%), ahead of Catrice Cosmetics on 30,000 units (13.9%).
With 8 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.79 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
41.7%
Units
90K
Revenue
$173.7K
Avg. price
$1.79
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90K
Sharpie
1 ASIN in Top 10
13.9%
Units
30K
Revenue
$359.4K
Avg. price
$11.99
B019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30K
Catrice Cosmetics
1 ASIN in Top 10
13.9%
Units
30K
Revenue
$180K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.6K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30K
Trending Highlighter Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B000I0VMMC close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Price
$9.99
Rating
4.0
Reviews
224
Latest month sales
B000I0VMMC
Sharpie Retractable Highlighters, Chisel Tip, Assorted Colors, Smear-Resistant, 8 Count - Teacher Essentials, Back to School Supplies
Price
$4.79
Rating
4.7
Reviews
16.2K
Latest month sales
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Unlock to view ASIN details and product titles
Price
$1.79
Rating
4.8
Reviews
43.5K
Latest month sales
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