Milani Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Milani Blush sales on Amazon US totaled 159,200 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,423,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 47.4% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 25,663 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the milani blush Top 50 moved 1,728,800 units and $17,293,997 in cumulative sales — an average of 144,067 units and $1,441,166 per month. Monthly throughput topped out at 215,500 units in December 2025 and dipped to 86,800 in May 2026, leaving the latest reading 62.2% higher than August 2025.
Milani Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
159.2K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1.4M
▼ 19.6% MoM
Top 10 Market Share 2026/07
57.8%
Milani Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold milani blush listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $674,630 in July 2026 — 57.8% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Milani Blush' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0CPFX9BZ2
e.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
8K
▼ 11.1%vs. prior month
$40K
latest month
12-month trend
B06WLL94N2
Milani Make It Last Dewy Setting Spray for Makeup - Dewy Finish | 3-In-1. Prime, Set, & Hydrate. Up To 16Hr Wear. Formulated With A Moisturizing Bi-Phase For Hydration & Illumination
7K
▼ 22.2%vs. prior month
$76.7K
latest month
12-month trend
B0FBX3M65V
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
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Best Milani Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing milani blush brand in July 2026, moving 43,000 units across 4 ASINs for 46.7% of Top 10 volume. BS-MALL follows with 20,000 units (21.7%), ahead of Milani on 7,000 units (7.6%).
With 7 brands splitting the Top 10 and 76.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.45 to $10.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
46.7%
Units
43K
Revenue
$255K
Avg. price
$6.45
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8KB0CPFYGNR7
$7.00·★4.6·15.3K revse.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold5K
BS-MALL
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Milani
1 ASIN in Top 10
7.6%
Units
7K
Revenue
$76.7K
Avg. price
$10.97
B06WLL94N2
$10.97·★4.4·9.5K revsMilani Make It Last Dewy Setting Spray for Makeup - Dewy Finish | 3-In-1. Prime, Set, & Hydrate. Up To 16Hr Wear. Formulated With A Moisturizing Bi-Phase For Hydration & Illumination
Units sold7K
Trending Milani Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CPFYGNR7 booked 5K units at $7.00, with ▲ 25.0% MoM change. On the growth side, B0DM2522RZ leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYGNR7
e.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Price
$7.00
Rating
4.6
Reviews
15.3K
Latest month sales
B0FJNDCRB8
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - Rose Latte (Nude with Pink Swirls)
Price
$9.97
Rating
4.5
Reviews
2.2K
Latest month sales
B0DM2522RZ
Pixi ON-THE-GLOW Cream Blush Stick for Cheeks, pH Reactive, Cheektone | Hydrating, Dewy, Luminous cream blush for lips and cheeks, Buildable and Long Wearing
Unlock to view ASIN details and product titles
Price
$18.00
Rating
4.5
Reviews
2.6K
Latest month sales
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