Hello Kitty And Friends Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hello Kitty And Friends sales on Amazon US totaled 50,700 units in July 2026 (▲ 30.3% vs. the prior month), generating an estimated $545,506 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 50.8% of revenue, while a typical listing is priced at $13.57. The keyword itself pulled 16,057 Amazon queries over the same period (▲ 23.6% MoM).
Zooming out to the 12-month window ending July 2026, the hello kitty and friends Top 50 moved 419,550 units and $4,893,636 in cumulative sales — an average of 34,963 units and $407,803 per month. Monthly throughput topped out at 85,750 units in December 2025 and dipped to 17,000 in May 2026, leaving the latest reading 131.5% higher than August 2025.
Hello Kitty And Friends Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.7K
▲ 30.3% MoM
Monthly Revenue 2026/07
$545.5K
▲ 29.2% MoM
Top 10 Market Share 2026/07
59.2%
Hello Kitty And Friends Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hello kitty and friends listing on Amazon US in July 2026 is ASIN B0G36WHC28 (Brand: Horizon Group USA), which sold 7,000 units at $8.99 apiece — equal to 13.8% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $277,270 in July 2026 — 59.2% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hello Kitty And Friends' on Amazon
July 2026
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Top 5 Volume Share breakdown
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
7K
▲ 600.0%vs. prior month
$62.9K
latest month
12-month trend
B0G36TDT1W
Horizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
5K
▲ 150.0%vs. prior month
$43.6K
latest month
12-month trend
B0CM6XGHDF
Accutime Sanrio Hello Kitty Girls' Digital LCD Quartz Watch with Pink Strap and Colorful Bezel - Fun LED Light Show - Easy to Read Time for Kids - Fits Wrist 5.5"-8"
4K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
B0G36RX8H8
Horizon Group USA Slimygloop Gelli Gels, Hello Kitty | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
4K
▲ 100.0%vs. prior month
$35.9K
latest month
12-month trend
B0CV644NCW
Horizon Group USA Aqua Art Pad, Hello Kitty | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
3K
▲ 0.0%vs. prior month
$16.5K
latest month
12-month trend
B0BYPQG4MS
GUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
2K
▲ 0.0%vs. prior month
$32.9K
latest month
12-month trend
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Best Hello Kitty And Friends Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Horizon Group USA is the best-performing hello kitty and friends brand in July 2026, moving 22,000 units across 6 ASINs for 73.3% of Top 10 volume. Accutime follows with 4,000 units (13.3%), ahead of GUND on 2,000 units (6.7%).
With 5 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.82 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Horizon Group USA
6 ASINs in Top 10
73.3%
Units
22K
Revenue
$179.4K
Avg. price
$6.82
B0G36WHC28
$8.99·★4.2·748 revsHorizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold7KB0G36TDT1W
$4.99·★4.2·747 revsHorizon Group USA Slimygloop Gelli Gels, Kuromi | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold5KB0G36RX8H8
$8.93·★4.2·748 revsHorizon Group USA Slimygloop Gelli Gels, Hello Kitty | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold4KB0CV644NCW
$5.49·★4.7·13.3K revsHorizon Group USA Aqua Art Pad, Hello Kitty | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
Units sold3KB0D94LQ18G
$6.53·★4.7·836 revsHorizon Group USA 4-Piece Pen Set, Hello Kitty and Friends | Retractable Ballpoint Pens with Black Ink, School and Office Supplies, Stationery for Journal or Diary, Gold Foil Details
Units sold2KB0B6GL6WJM
$5.99·★4.8·6.5K revsHorizon Group USA Sticker Book, Hello Kitty and Friends, 1500+ Stickers | Large and Small Paper Stickers, Kids Stickers for Notebooks, Journals, Scrapbooking, Crafts and Party Favors
Units sold1K
Accutime
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$40.8K
Avg. price
$11.36
B0CM6XGHDF
$11.36·★4.7·1.2K revsAccutime Sanrio Hello Kitty Girls' Digital LCD Quartz Watch with Pink Strap and Colorful Bezel - Fun LED Light Show - Easy to Read Time for Kids - Fits Wrist 5.5"-8"
Units sold4K
GUND
1 ASIN in Top 10
6.7%
Units
2K
Revenue
$32.9K
Avg. price
$16.99
B0BYPQG4MS
$16.99·★4.8·2.2K revsGUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
Units sold2K
Trending Hello Kitty And Friends Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B6GL6WJM booked 1K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B0FT9SLKR9 leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0G36WHC28 close behind at ▲ 600.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B6GL6WJM
Horizon Group USA Sticker Book, Hello Kitty and Friends, 1500+ Stickers | Large and Small Paper Stickers, Kids Stickers for Notebooks, Journals, Scrapbooking, Crafts and Party Favors
Price
$5.99
Rating
4.8
Reviews
6.5K
Latest month sales
B0FT9SLKR9
Get Trend Hello Kitty Girls Backpack & Water Bottle, Kawaii 2 Piece Set | 17 inches Bookbag, Adjustable Padded Straps, 16.9 fl oz, BPA-Free Bottle with Straw, Gifts for Girls (Multi Hello Kitty)
Price
$30.49
Rating
4.4
Reviews
67
Latest month sales
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
748
Latest month sales
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