Kuromi Stuff Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kuromi Stuff sales on Amazon US totaled 13,350 units in July 2026 (▲ 13.3% vs. the prior month), generating an estimated $232,405 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 55.0% of revenue, while a typical listing is priced at $19.54. The keyword itself pulled 5,873 Amazon queries over the same period (▼ 59.7% MoM).
Zooming out to the 12-month window ending July 2026, the kuromi stuff Top 50 moved 142,400 units and $2,132,378 in cumulative sales — an average of 11,867 units and $177,698 per month. Monthly throughput topped out at 33,850 units in December 2025 and dipped to 5,450 in May 2026, leaving the latest reading 46.7% higher than August 2025.
Kuromi Stuff Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.3K
▲ 13.3% MoM
Monthly Revenue 2026/07
$232.4K
▲ 37.7% MoM
Top 10 Market Share 2026/07
52.4%
Kuromi Stuff Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kuromi stuff listing on Amazon US in July 2026 is ASIN B0D94LQ18G (Brand: Horizon Group USA), which sold 2,000 units at $6.48 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,000 units and $127,728 in July 2026 — 52.4% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kuromi Stuff' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D94LQ18G
Horizon Group USA 4-Piece Pen Set, Hello Kitty and Friends | Retractable Ballpoint Pens with Black Ink, School and Office Supplies, Stationery for Journal or Diary, Gold Foil Details
2K
▲ 0.0%vs. prior month
$13.1K
latest month
12-month trend
B0GSSZR1P8
100pcs Hellokitty Kuromi Mymelody Stickers for Kids, Cute Sanrio Cartoon Waterproof Vinyl Decal for Teen Girl Adult Notebook Laptop Water Bottle Skateboard Guitar Travel Case Phone Bike
1K
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B0G3QDQ4CC
Get Trend Kuromi Girls Backpack, Lunch Bag, Pencil Case, Water Bottle | Sanrio 4 Pc Set, 18in Bookbag, Insulated Lunch Bag, Pencil Pouch & 16.9 fl oz BPA-Free Water Bottle, School, Gifts for Girls
600
vs. prior month
$21.3K
latest month
12-month trend
B0F12Z5VJ2
juju GOODS Juju Black Kawaii Backpack - Cute Kawaii Stuff Mochila Kawaii - Cute Backpacks For Girls - Backpacks For School Girls - Cute Backpack For School (Bla)
600
▲ 500.0%vs. prior month
$30K
latest month
12-month trend
B0F6N5KJ78
KIEAL 16 Colors Cartoon Night Light, Anime Character Change Decor Lamp with Remote, Dim, Timer, Fans Kids Gifts for Christmas Birthday Boys Girls
500
▲ 0.0%vs. prior month
$7.5K
latest month
12-month trend
B0FLL78WPQ
Jazwares Hello Kitty® and Friends - 8-Inch Kuromi™ Pastel Florals Plush - Officially Licensed Sanrio® Product from Ages 6+
500
▲ 0.0%vs. prior month
$8.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kuromi Stuff Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Horizon Group USA is the best-performing kuromi stuff brand in July 2026, moving 2,500 units across 2 ASINs for 35.7% of Top 10 volume. MOQIAN follows with 1,000 units (14.3%), ahead of AI ACCESSORY INNOVATIONS on 800 units (11.4%).
With 8 brands splitting the Top 10 and 61.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Horizon Group USA
2 ASINs in Top 10
35.7%
Units
2.5K
Revenue
$17.6K
Avg. price
$7.73
B0D94LQ18G
$6.48·★4.7·841 revsHorizon Group USA 4-Piece Pen Set, Hello Kitty and Friends | Retractable Ballpoint Pens with Black Ink, School and Office Supplies, Stationery for Journal or Diary, Gold Foil Details
Units sold2KB0D94PXWGZ
$8.97·★4.5·1.3K revsHorizon Group USA Scented Slime with Topper, Kuromi, Cake Glitter | Scented Slime with Beads and Charm Mix Ins, Sensory Toys for Kids, Party Favors, Travel Toys for Girls and Boys
Units sold500
MOQIAN
1 ASIN in Top 10
14.3%
Units
1K
Revenue
$6K
Avg. price
$6.99
B0GSSZR1P8
$6.99·★4.8·121 revs100pcs Hellokitty Kuromi Mymelody Stickers for Kids, Cute Sanrio Cartoon Waterproof Vinyl Decal for Teen Girl Adult Notebook Laptop Water Bottle Skateboard Guitar Travel Case Phone Bike
Units sold1K
AI ACCESSORY INNOVATIONS
2 ASINs in Top 10
11.4%
Units
800
Revenue
$33.7K
Avg. price
$42.99
B0D15NX6GX
$42.99·★4.7·933 revsAI ACCESSORY INNOVATIONS Hello Kitty Kuromi Backpack for Girls, Sanrio Kawaii Bookbag, 16 Inch Anime School Bag with 3D Features, Black
Units sold400B0F3WF1DQ6
$42.99·★4.5·3.1K revsAI ACCESSORY INNOVATIONS Sanrio’s Kuromi 4 Piece Backpack Set, Hello Kitty Kawaii Flip Sequin Girls School Bag with Front Zip Pocket, 2 Side Mesh Pockets, Black & Purple
Units sold400
Trending Kuromi Stuff Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D15NX6GX leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0F12Z5VJ2 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D15NX6GX
AI ACCESSORY INNOVATIONS Hello Kitty Kuromi Backpack for Girls, Sanrio Kawaii Bookbag, 16 Inch Anime School Bag with 3D Features, Black
Price
$42.99
Rating
4.7
Reviews
933
Latest month sales
B0F12Z5VJ2
juju GOODS Juju Black Kawaii Backpack - Cute Kawaii Stuff Mochila Kawaii - Cute Backpacks For Girls - Backpacks For School Girls - Cute Backpack For School (Bla)
Price
$49.97
Rating
4.0
Reviews
316
Latest month sales
B0F3WF1DQ6
AI ACCESSORY INNOVATIONS Sanrio’s Kuromi 4 Piece Backpack Set, Hello Kitty Kawaii Flip Sequin Girls School Bag with Front Zip Pocket, 2 Side Mesh Pockets, Black & Purple
Unlock to view ASIN details and product titles
Price
$42.99
Rating
4.5
Reviews
3.1K
Latest month sales
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