Furby Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Furby sales on Amazon US totaled 18,450 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $525,392 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 56.4% of revenue, while a typical listing is priced at $27.47. The keyword itself pulled 35,264 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the furby Top 50 moved 560,900 units and $19,490,423 in cumulative sales — an average of 46,742 units and $1,624,202 per month. Monthly throughput topped out at 167,300 units in December 2025 and dipped to 9,300 in May 2026, leaving the latest reading 18.0% lower than August 2025.
Furby Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.4K
▼ 12.6% MoM
Monthly Revenue 2026/07
$525.4K
▼ 12.4% MoM
Top 10 Market Share 2026/07
61.2%
Furby Market Share & Sales Concentration on Amazon US — July 2026
The most-sold furby listing on Amazon US in July 2026 is ASIN B0DPC68W8D (Brand: RIVGOT), which sold 2,000 units at $53.99 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 11,300 units and $296,507 in July 2026 — 61.2% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Furby' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DPC68W8D
RIVGOT Drawing Robot for Kids with 150 Cards, Voice Interactive Educational Drawing Machine, Montessori Painting Learning Toys for 3 4 5 6 7 8 Year Old Boys Girls Birthday Party
2K
▲ 0.0%vs. prior month
$116.9K
latest month
12-month trend
B0DQ6G81TT
SCRUFFALUVS Pink Surprise Pet, Mystery Plush Toy, Wash to Reveal | Wash to reveal 1 of 3 rescue pets, includes deluxe carrier & comb; plush toys for girls ages 3+, gift
2K
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
B07F5RQZ6P
Sky Dancers Flying Doll, Pull-String Toy, No Batteries, Fuchsia Fantasy | Really flies; Pull-string powered; No batteries; Indoor/outdoor play; Screen-free fun; Ages 6+
1K
▼ 50.0%vs. prior month
$30K
latest month
12-month trend
B0DSCJ49Y9
Wizarding World Harry Potter Bitzee Interactive Digital Pet, Ages 6+ | Collect 20 Digital Characters from the Movies, Responds to Touch, Screen-Free Responsive Play, Gift for Kids & Fans
1K
▼ 50.0%vs. prior month
$18.1K
latest month
12-month trend
B0G16JJ5MR
Furby Furblets Star Wars Grogu Collectible Electronic Plush Toy, Officially Licensed
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B09VP6JZ6W
Hopearl LED Plush Cat Lighting Up Stuffed Mommy Cat with 3 Baby Kittens in her Tummy Stuffed Animal Playset Night Lights Glow in The Dark for Mom Kids Toddler Girls, Rainbow, 18''
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
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Best Furby Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RIVGOT is the best-performing furby brand in July 2026, moving 2,000 units across 1 ASIN for 17.7% of Top 10 volume. SCRUFFALUVS follows with 2,000 units (17.7%), ahead of Furby on 2,000 units (17.7%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $53.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RIVGOT
1 ASIN in Top 10
17.7%
Units
2K
Revenue
$116.9K
Avg. price
$53.99
B0DPC68W8D
$53.99·★4.6·884 revsRIVGOT Drawing Robot for Kids with 150 Cards, Voice Interactive Educational Drawing Machine, Montessori Painting Learning Toys for 3 4 5 6 7 8 Year Old Boys Girls Birthday Party
Units sold2K
SCRUFFALUVS
1 ASIN in Top 10
17.7%
Units
2K
Revenue
$29.1K
Avg. price
$20.99
B0DQ6G81TT
$20.99·★4.5·2.3K revsSCRUFFALUVS Pink Surprise Pet, Mystery Plush Toy, Wash to Reveal | Wash to reveal 1 of 3 rescue pets, includes deluxe carrier & comb; plush toys for girls ages 3+, gift
Units sold2K
Furby
2 ASINs in Top 10
17.7%
Units
2K
Revenue
$30K
Avg. price
$14.99
B0G16JJ5MR
$14.99·★4.8·324 revsFurby Furblets Star Wars Grogu Collectible Electronic Plush Toy, Officially Licensed
Units sold1KB0G16N673H
$14.99·★4.8·110 revsFurby Furblets Minions Collectible 3" Mini Plush, Electronic Toys, Officially Licensed, Ages 6+
Units sold1K
Trending Furby Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CPMDY8GL booked 700 units at $29.97, with ▲ 133.3% MoM change. On the growth side, B0FB14FQBB leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPMDY8GL
Little Live Pets My Baby Monkey Mango, 50+ Sounds and Reactions, Plush Interactive Monkey Toy Set with Accessories, Interactive Pets for Kids Ages 4+, Toys for Girls and Boys
Price
$29.97
Rating
4.8
Reviews
2.9K
Latest month sales
B0G2N6MML7
KPop Demon Hunters KPop Demon Hunters Furby Furblets Derpy Tiger, Collectible 3" Mini Plush Electronic Toy
Price
$14.97
Rating
4.0
Reviews
133
Latest month sales
B0FB14FQBB
Furby Furblets Bee-Day Birthday Friend, Mini Plush Electronic Toy, Party Gifts for Kids 6+
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
75
Latest month sales
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