Heel Lift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heel Lift sales on Amazon US totaled 42,500 units in July 2026 (▲ 0.5% vs. the prior month), generating an estimated $564,781 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 55.6% of revenue, while a typical listing is priced at $13.00. The keyword itself pulled 18,022 Amazon queries over the same period (▼ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the heel lift Top 50 moved 456,950 units and $6,189,267 in cumulative sales — an average of 38,079 units and $515,772 per month. Monthly throughput topped out at 44,950 units in April 2026 and dipped to 26,150 in May 2026, leaving the latest reading 14.7% higher than August 2025.
Heel Lift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.5K
▲ 0.5% MoM
Monthly Revenue 2026/07
$564.8K
▼ 0.3% MoM
Top 10 Market Share 2026/07
54.1%
Heel Lift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heel lift listing on Amazon US in July 2026 is ASIN B08T7ST3RN (Brand: Homergy), which sold 5,000 units at $9.76 apiece — equal to 11.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $314,180 in July 2026 — 54.1% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heel Lift' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08T7ST3RN
Gel Heel Cups for Heel Pain Relief, Plantar Fasciitis - 2 Pack Inserts | Gel shoe inserts with arch support for Achilles tendonitis, fits women and men, 2 Pack
5K
▲ 0.0%vs. prior month
$48.8K
latest month
12-month trend
B0CFPS5XL7
Welnove Gel Heel Protector Cups, Inserts Pads for Women Men, Plantar Fasciitis, Heels Spur, Achilles Tendonitis Dry Cracked Heel Support Cushion Black, Fit Best in Roomy Shoes (W 4.5-9 / M5-8)
4K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B0B7HZ89YB
SIIHEA Adjustable Heel Lifts for Shoes, 1/4'' Height Increase Insoles for Achilles Tendonitis, Heel Pain, Leg Length Discrepancy, Plantar Fasciitis, Shoe Lifts Men, Women (Brown, Medium (1 Pair))
2K
▼ 33.3%vs. prior month
$27.5K
latest month
12-month trend
B01M330NB5
Dr. Scholl's Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort
2K
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend
B08FX2T2TF
EVENup - Shoe Lift for Walking Boot I Adult Size Large I Shoe Balancer for Use with Fracture Boots or Leg Length Discrepancy I 3 Adjustable Heights for Gait Improvement I Shoe Leveler, Shoe Riser
2K
▲ 0.0%vs. prior month
$72K
latest month
12-month trend
B0BPWC6HDQ
Figly Gel Heel Cups for Heel Pain Relief (4 Pack) - Gel Heel Cushion Inserts, Heel Cushions Heel Pain Relief, Gel Heel Pads Shoes Men, Support Heel Inserts Women Heel Spur Heel Cup Plantar Fasciitis
2K
▲ 100.0%vs. prior month
$15.2K
latest month
12-month trend
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Best Heel Lift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Homergy is the best-performing heel lift brand in July 2026, moving 5,000 units across 1 ASIN for 21.7% of Top 10 volume. Welnove follows with 4,000 units (17.4%), ahead of SIIHEA on 2,000 units (8.7%).
Volume is spread across 10 brands, with the top three holding 47.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.76 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Homergy
1 ASIN in Top 10
21.7%
Units
5K
Revenue
$48.8K
Avg. price
$9.76
B08T7ST3RN
$9.76·★4.1·3.7K revsGel Heel Cups for Heel Pain Relief, Plantar Fasciitis - 2 Pack Inserts | Gel shoe inserts with arch support for Achilles tendonitis, fits women and men, 2 Pack
Units sold5K
Welnove
1 ASIN in Top 10
17.4%
Units
4K
Revenue
$51.3K
Avg. price
$12.99
B0CFPS5XL7
$12.99·★4.2·4.8K revsWelnove Gel Heel Protector Cups, Inserts Pads for Women Men, Plantar Fasciitis, Heels Spur, Achilles Tendonitis Dry Cracked Heel Support Cushion Black, Fit Best in Roomy Shoes (W 4.5-9 / M5-8)
Units sold4K
SIIHEA
1 ASIN in Top 10
8.7%
Units
2K
Revenue
$27.5K
Avg. price
$13.99
B0B7HZ89YB
$13.99·★4.4·3.8K revsSIIHEA Adjustable Heel Lifts for Shoes, 1/4'' Height Increase Insoles for Achilles Tendonitis, Heel Pain, Leg Length Discrepancy, Plantar Fasciitis, Shoe Lifts Men, Women (Brown, Medium (1 Pair))
Units sold2K
Trending Heel Lift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D58G6LR4 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0BPWC6HDQ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D58G6LR4
benoo Heel Lifts, Adjustable Shoe Lifts, Leg Length Discrepancy (Medium) 2p | for Women and Men
Price
$5.94
Rating
4.4
Reviews
589
Latest month sales
B0BPWC6HDQ
Figly Gel Heel Cups for Heel Pain Relief (4 Pack) - Gel Heel Cushion Inserts, Heel Cushions Heel Pain Relief, Gel Heel Pads Shoes Men, Support Heel Inserts Women Heel Spur Heel Cup Plantar Fasciitis
Price
$7.65
Rating
4.1
Reviews
3.1K
Latest month sales
B0GHDGC9BY
Heel Wedge Silicone Insoles, 2 Pairs 3 Layers Medial & Lateral Corrective Adhesive Shoe Inserts for Foot Alignment, Knock Knee Pain, Bow Legs, Osteoarthritis, Large, Black
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
352
Latest month sales
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