Head And Shoulders Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Head And Shoulders Conditioner sales on Amazon US totaled 313,000 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $4,190,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 50.4% of revenue, while a typical listing is priced at $15.28. The keyword itself pulled 14,966 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the head and shoulders conditioner Top 50 moved 3,658,450 units and $50,499,031 in cumulative sales — an average of 304,871 units and $4,208,253 per month. Monthly throughput topped out at 400,400 units in June 2026 and dipped to 204,150 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Head And Shoulders Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
313K
▼ 21.8% MoM
Monthly Revenue 2026/07
$4.2M
▼ 27.3% MoM
Top 10 Market Share 2026/07
54.3%
Head And Shoulders Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold head and shoulders conditioner listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 12.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $2,112,100 in July 2026 — 54.3% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Head And Shoulders Conditioner' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B01NAAZEHL
Head and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
20K
▲ 0.0%vs. prior month
$126K
latest month
12-month trend
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
20K
▲ 100.0%vs. prior month
$249.4K
latest month
12-month trend
B07KRS9JG1
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Head And Shoulders Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Head & Shoulders is the best-performing head and shoulders conditioner brand in July 2026, moving 50,000 units across 3 ASINs for 29.4% of Top 10 volume. Marc Anthony follows with 40,000 units (23.5%), ahead of Dove on 30,000 units (17.6%).
With 8 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.67 to $14.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Head & Shoulders
3 ASINs in Top 10
29.4%
Units
50K
Revenue
$641.3K
Avg. price
$14.77
B01NAAZEHL
$6.29·★4.7·6.6K revsHead and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.7K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20KB07F38LXDM
$25.55·★4.8·23.3K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
Units sold10K
Marc Anthony
1 ASIN in Top 10
23.5%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Dove
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$265.2K
Avg. price
$8.84
B0DK5RX74D
$8.84·★4.7·7.3K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30K
Trending Head And Shoulders Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00GJ7XDU2 booked 10K units at $7.97, with ▲ 0.0% MoM change. On the growth side, B0GFXS539D leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0B96LXQ49 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00GJ7XDU2
TRESemmé Rich Moisture Hydrating Conditioner for Dry Hair 29 oz | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Adds shine, with Heat protection system
Price
$7.97
Rating
4.7
Reviews
1.9K
Latest month sales
B0GFXS539D
Head & Shoulders Anti-Dandruff Shampoo, Shea Butter, Daily Use, Sulfate-Free, Rich Moisture, Curly & Coily Hair, 28.2oz
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Unlock to view ASIN details and product titles
Price
$12.47
Rating
4.8
Reviews
1.7K
Latest month sales
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