Amika Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amika Shampoo sales on Amazon US totaled 337,000 units in July 2026 (▼ 45.8% vs. the prior month), generating an estimated $10,537,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.6% of unit volume and 32.7% of revenue, while a typical listing is priced at $30.70. The keyword itself pulled 44,901 Amazon queries over the same period (▼ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the amika shampoo Top 50 moved 4,092,000 units and $130,951,849 in cumulative sales — an average of 341,000 units and $10,912,654 per month. Monthly throughput topped out at 622,000 units in June 2026 and dipped to 227,000 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Amika Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 45.8% MoM
Monthly Revenue 2026/07
$10.5M
▼ 48.7% MoM
Top 10 Market Share 2026/07
32.6%
Amika Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amika shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 5.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $3,446,600 in July 2026 — 32.6% of unit volume and 32.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amika Shampoo' on Amazon
July 2026
Is 32.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B08SSM21R4
REDKEN All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B07H349CVV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
10K
▼ 80.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amika Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing amika shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Redken follows with 20,000 units (18.2%), ahead of Amika on 20,000 units (18.2%).
Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $32.50 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Redken
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$650K
Avg. price
$32.50
B08SSM21R4
$29.00·★4.6·26.8K revsREDKEN All Soft Shampoo – For Dry, Brittle Hair
Units sold10KB08P66Q9TK
$36.00·★4.5·17.8K revsREDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
Units sold10K
Amika
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$650K
Avg. price
$32.50
B07H349CVV
$29.00·★4.3·20.5K revsamika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
Units sold10KB07H3GBSC3
$36.00·★4.7·8.5K revsamika soulfood nourishing mask
Units sold10K
Trending Amika Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B084C2PC69 booked 10K units at $34.00, with ▲ 0.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Price
$34.00
Rating
4.6
Reviews
7.1K
Latest month sales
B097NQW4SP
Marc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
Price
$14.02
Rating
4.5
Reviews
16.6K
Latest month sales
B0BD2SKVTJ
EDENIKA BOTANICALS Rosemary Shampoo and Conditioner Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss & Strengthening Botanical Formula, Women & Men, Sulfate-Free
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
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