Hazelnuts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hazelnuts sales on Amazon US totaled 142,300 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $1,834,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.0% of unit volume and 50.0% of revenue, while a typical listing is priced at $17.27. The keyword itself pulled 28,133 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the hazelnuts Top 50 moved 1,738,200 units and $22,324,682 in cumulative sales — an average of 144,850 units and $1,860,390 per month. Monthly throughput topped out at 183,450 units in December 2025 and dipped to 100,200 in May 2026, leaving the latest reading 14.5% higher than August 2025.
Hazelnuts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.3K
▼ 9.4% MoM
Monthly Revenue 2026/07
$1.8M
▼ 15.5% MoM
Top 10 Market Share 2026/07
59.0%
Hazelnuts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hazelnuts listing on Amazon US in July 2026 is ASIN B00BIZ2NLU (Brand: Wonderful Pistachios), which sold 20,000 units at $11.94 apiece — equal to 14.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $917,790 in July 2026 — 59.0% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hazelnuts' on Amazon
July 2026
Is 59.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00BIZ2NLU
Wonderful Pistachios No Shells, Roasted & Salted Nuts, 12 Ounce Resealable Bag, Protein Snacks, Gluten Free, Healthy Snack
20K
▲ 0.0%vs. prior month
$207.2K
latest month
12-month trend
B0005Z6ZK4
Nutella Creamy Chocolate Hazelnut Spread with Cocoa, Sweet topping for breakfast and desserts, 13 oz
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B008IGB0QQ
Nutella Hazelnut Spread with Cocoa, Creamy Hazelnut Spread, Breakfast Favorite, 35.3 oz Jar
10K
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
B07GLT4Z49
365 by Whole Foods Market, Organic Halves & Pieces Walnuts, 10 Ounce
10K
▲ 0.0%vs. prior month
$84.6K
latest month
12-month trend
B008YK1U16
PLANTERS Deluxe Mixed Nuts, Plant Based Protein, 34 Oz (1 Ct) | Salted Mixed Nuts: Cashews, Almonds, Pecans, Pistachios, Hazelnuts. Snacks for Adults. Resealable Jar. Party Snack
7K
▼ 12.5%vs. prior month
$140.1K
latest month
12-month trend
B008TMIO2M
Nutella Hazelnut Spread with Cocoa, Creamy Hazelnut Spread, Breakfast Favorite, 26.5 oz Jar
6K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hazelnuts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing hazelnuts brand in July 2026, moving 26,000 units across 3 ASINs for 31.0% of Top 10 volume. Wonderful Pistachios follows with 20,000 units (23.8%), ahead of 365 by Whole Foods Market on 15,000 units (17.9%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.64 to $11.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
3 ASINs in Top 10
31.0%
Units
26K
Revenue
$226K
Avg. price
$8.64
B0005Z6ZK4
$4.97·★4.8·13.1K revsNutella Creamy Chocolate Hazelnut Spread with Cocoa, Sweet topping for breakfast and desserts, 13 oz
Units sold10KB008IGB0QQ
$11.99·★4.8·16.6K revsNutella Hazelnut Spread with Cocoa, Creamy Hazelnut Spread, Breakfast Favorite, 35.3 oz Jar
Units sold10KB008TMIO2M
$8.96·★4.8·27.1K revsNutella Hazelnut Spread with Cocoa, Creamy Hazelnut Spread, Breakfast Favorite, 26.5 oz Jar
Units sold6K
Wonderful Pistachios
1 ASIN in Top 10
23.8%
Units
20K
Revenue
$207.2K
Avg. price
$11.94
B00BIZ2NLU
$11.94·★4.8·56.6K revsWonderful Pistachios No Shells, Roasted & Salted Nuts, 12 Ounce Resealable Bag, Protein Snacks, Gluten Free, Healthy Snack
Units sold20K
365 by Whole Foods Market
2 ASINs in Top 10
17.9%
Units
15K
Revenue
$134.6K
Avg. price
$9.49
B07GLT4Z49
$8.99·★4.7·6.9K revs365 by Whole Foods Market, Organic Halves & Pieces Walnuts, 10 Ounce
Units sold10KB07GL6JDNR
$9.99·★4.5·3.2K revs365 by Whole Foods Market, Unsalted Deluxe Mixed Nuts, 16 Ounce
Units sold5K
Trending Hazelnuts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0798CDF7X booked 5K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0CYCZDJL1 leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0798CDF7X
Green Mountain Coffee Roasters Hazelnut Keurig Single-Serve K-Cup Pods, Light Roast Coffee, 32 Count
Price
$19.99
Rating
4.7
Reviews
9.4K
Latest month sales
B07GL6JDNR
365 by Whole Foods Market, Unsalted Deluxe Mixed Nuts, 16 Ounce
Price
$9.99
Rating
4.5
Reviews
3.2K
Latest month sales
B0CYCZDJL1
Amazon Grocery, Deluxe Mixed Nuts, Roasted & Salted, 16 Oz
Unlock to view ASIN details and product titles
Price
$7.86
Rating
4.2
Reviews
281
Latest month sales
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