Haus Labs Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Haus Labs Foundation sales on Amazon US totaled 358,800 units in July 2026 (▼ 41.3% vs. the prior month), generating an estimated $7,260,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 52.9% of revenue, while a typical listing is priced at $22.14. The keyword itself pulled 19,391 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the haus labs foundation Top 50 moved 4,862,800 units and $92,856,092 in cumulative sales — an average of 405,233 units and $7,738,008 per month. Monthly throughput topped out at 611,000 units in June 2026 and dipped to 245,050 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Haus Labs Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
358.8K
▼ 41.3% MoM
Monthly Revenue 2026/07
$7.3M
▼ 46.5% MoM
Top 10 Market Share 2026/07
53.0%
Haus Labs Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold haus labs foundation listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 11.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $3,840,400 in July 2026 — 53.0% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Haus Labs Foundation' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Haus Labs Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing haus labs foundation brand in July 2026, moving 40,000 units across 1 ASIN for 21.1% of Top 10 volume. e.l.f. follows with 30,000 units (15.8%), ahead of Luxe Cosmetics on 30,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
21.1%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
e.l.f.
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30K
Luxe Cosmetics
2 ASINs in Top 10
15.8%
Units
30K
Revenue
$908.1K
Avg. price
$18.49
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20KB0G1VDB22X
$18.00·★3.9·2.5K revsLuxe Color Changing Foundation – Light
Units sold10K
Trending Haus Labs Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GN8JW57H booked 10K units at $39.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
Price
$39.00
Rating
3.0
Reviews
1.5K
Latest month sales
B0G1VDB22X
Luxe Color Changing Foundation – Light
Price
$18.00
Rating
3.9
Reviews
2.5K
Latest month sales
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Unlock to view ASIN details and product titles
Price
$13.79
Rating
4.8
Reviews
19.2K
Latest month sales
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