Harry Potter Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Shirt sales on Amazon US totaled 6,450 units in July 2026 (▲ 51.8% vs. the prior month), generating an estimated $105,924 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.0% of unit volume and 71.6% of revenue, while a typical listing is priced at $20.04. The keyword itself pulled 23,775 Amazon queries over the same period (▼ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter shirt Top 50 moved 60,550 units and $1,065,062 in cumulative sales — an average of 5,046 units and $88,755 per month. Monthly throughput topped out at 8,300 units in December 2025 and dipped to 2,500 in May 2026, leaving the latest reading 111.5% higher than August 2025.
Harry Potter Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▲ 51.8% MoM
Monthly Revenue 2026/07
$105.9K
▲ 46.7% MoM
Top 10 Market Share 2026/07
76.0%
Harry Potter Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter shirt listing on Amazon US in July 2026 is ASIN B0FMS7Q3RS (Brand: LEGO), which sold 3,000 units at $11.87 apiece — equal to 46.5% of every unit tracked in this report and 7.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,900 units and $75,803 in July 2026 — 76.0% of unit volume and 71.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Shirt' on Amazon
July 2026
Is 76.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS7Q3RS
LEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
B0C1J5JJJZ
Harry Potter I Am Up to No Good T-Shirt
400
▲ 33.3%vs. prior month
$7.9K
latest month
12-month trend
B07HRMV8LR
Dobby Socks, Dobby Is Free Knitted Words Unisex Combed Cotton Novelty Socks 1pack
400
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
B0DVDJ3HH6
Harry Potter Gryffindor Quidditch Arch T-Shirt
300
▲ 200.0%vs. prior month
$6K
latest month
12-month trend
B0DFM1V6MT
Harry Potter Womens Wearable Blanket Hoodie | Adults Fluffy Fleece Hooded Pullover Hogwarts Graphic | Wizard Lined Loungewear with Big Pocket
200
▲ 100.0%vs. prior month
$12K
latest month
12-month trend
B08D1GZBNP
Harry Potter Luna Don't Worry You're Just As Sane As I Am Short Sleeve T-Shirt Black
200
▲ 100.0%vs. prior month
$3.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing harry potter shirt brand in July 2026, moving 3,000 units across 1 ASIN for 61.2% of Top 10 volume. Harry Potter follows with 1,100 units (22.4%), ahead of Popfunk on 400 units (8.2%).
With 4 brands splitting the Top 10 and 91.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.87 to $26.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
1 ASIN in Top 10
61.2%
Units
3K
Revenue
$36K
Avg. price
$11.87
B0FMS7Q3RS
$11.87·★4.9·344 revsLEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
Units sold3K
Harry Potter
7 ASINs in Top 10
22.4%
Units
1.1K
Revenue
$29.9K
Avg. price
$26.13
B0DVDJ3HH6
$19.99·★4.7·50 revsHarry Potter Gryffindor Quidditch Arch T-Shirt
Units sold300B0DFM1V6MT
$59.95·★4.8·379 revsHarry Potter Womens Wearable Blanket Hoodie | Adults Fluffy Fleece Hooded Pullover Hogwarts Graphic | Wizard Lined Loungewear with Big Pocket
Units sold200B08D1GZBNP
$19.99·★4.7·2K revsHarry Potter Luna Don't Worry You're Just As Sane As I Am Short Sleeve T-Shirt Black
Units sold200B07P76FQJC
$19.99·★4.6·393 revsHarry Potter Black Movie Poster T-Shirt, Adult, Women, Short Sleeve, T-Shirt, Small
Units sold100B083CGGZ7M
$19.99·★4.7·596 revsHarry Potter Kids Harry Potter Gryffindor Team Seeker Text T-Shirt
Units sold100B08CYXN5GZ
$19.99·★4.7·1K revsHarry Potter Ravenclaw Team Seeker Hogwarts Quidditch,Short Sleeve T-Shirt
Units sold100B08FYB984N
$22.99·★4.6·287 revsHarry Potter Deathly Hallows Pocket Icon Front & Back T-Shirt
Units sold100
Popfunk
1 ASIN in Top 10
8.2%
Units
400
Revenue
$7.9K
Avg. price
$19.99
B0C1J5JJJZ
$19.99·★4.5·63 revsHarry Potter I Am Up to No Good T-Shirt
Units sold400
Trending Harry Potter Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07P76FQJC booked 100 units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0DVDJ3HH6 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07P76FQJC
Harry Potter Black Movie Poster T-Shirt, Adult, Women, Short Sleeve, T-Shirt, Small
Price
$19.99
Rating
4.6
Reviews
393
Latest month sales
B08FYB984N
Harry Potter Deathly Hallows Pocket Icon Front & Back T-Shirt
Price
$22.99
Rating
4.6
Reviews
287
Latest month sales
B0DVDJ3HH6
Harry Potter Gryffindor Quidditch Arch T-Shirt
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
50
Latest month sales
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