Cape Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cape sales on Amazon US totaled 22,850 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $189,268 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 65.6% of revenue, while a typical listing is priced at $10.78. The keyword itself pulled 112,474 Amazon queries over the same period (▼ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the cape Top 50 moved 282,750 units and $2,274,979 in cumulative sales — an average of 23,563 units and $189,582 per month. Monthly throughput topped out at 33,250 units in October 2025 and dipped to 13,950 in May 2026, leaving the latest reading 6.8% higher than August 2025.
Cape Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.9K
▼ 5.8% MoM
Monthly Revenue 2026/07
$189.3K
▼ 8.7% MoM
Top 10 Market Share 2026/07
74.8%
Cape Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cape listing on Amazon US in July 2026 is ASIN B0D6R196XV (Brand: YELEGAI), which sold 4,000 units at $5.93 apiece — equal to 17.5% of every unit tracked in this report.
The Top 10 ASINs account for 17,100 units and $124,169 in July 2026 — 74.8% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cape' on Amazon
July 2026
Is 74.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D6R196XV
Professional Hair Cutting Cape with Neck Duster Brush, Large Size Salon Barber Cape for Men, Women and Kids(Barber Supplies Pattern)
4K
▼ 20.0%vs. prior month
$26.6K
latest month
12-month trend
B08QM9LXFD
FEBSNOW Barber Cape Professional Hair Cutting Cape with Neck Duster Brush | Full Coverage Haircut Apron for Adults, 47x56 inches, Adjustable Neckline, Keep Clothes Clean Dry, Home Salon Barber Supplies
4K
▲ 33.3%vs. prior month
$27.8K
latest month
12-month trend
B0C881G36D
Omvoina Professional Hair Cutting Cape with Adjustable Snap Closure, Salon Barber Cape,Waterproof Hairdressing Salon Cape - 57" x 51"(Black)
4K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B0DQ8ZFS45
Hair Cutting Cape with Adjustable Snap Closure, Professional Barber Cape, Haircut Salon Supplies for Men and Women - 57" x 51"(Black)
1K
▲ 0.0%vs. prior month
$4.9K
latest month
12-month trend
B0FG8D7BX1
Professional Hair Cutting Cape(2 Pack), Salon Barber Cape with Adjustable Snap Closure
1K
▲ 42.9%vs. prior month
$6.2K
latest month
12-month trend
B0CSYD48C1
Waterproof Leopard Hair Cutting Cape - 64" x 56" Salon Cape with Adjustable Neckline for Professional Stylists and Home Use
900
▼ 10.0%vs. prior month
$5.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cape Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YELEGAI is the best-performing cape brand in July 2026, moving 5,000 units across 2 ASINs for 29.2% of Top 10 volume. FEBSNOW follows with 4,000 units (23.4%), ahead of Omvoina on 4,000 units (23.4%).
With 9 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $6.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YELEGAI
2 ASINs in Top 10
29.2%
Units
5K
Revenue
$32.8K
Avg. price
$6.46
B0D6R196XV
$5.93·★4.7·1.9K revsProfessional Hair Cutting Cape with Neck Duster Brush, Large Size Salon Barber Cape for Men, Women and Kids(Barber Supplies Pattern)
Units sold4KB0FG8D7BX1
$6.99·★4.6·158 revsProfessional Hair Cutting Cape(2 Pack), Salon Barber Cape with Adjustable Snap Closure
Units sold1K
FEBSNOW
1 ASIN in Top 10
23.4%
Units
4K
Revenue
$27.8K
Avg. price
$6.95
B08QM9LXFD
$6.95·★4.6·23.6K revsFEBSNOW Barber Cape Professional Hair Cutting Cape with Neck Duster Brush | Full Coverage Haircut Apron for Adults, 47x56 inches, Adjustable Neckline, Keep Clothes Clean Dry, Home Salon Barber Supplies
Units sold4K
Omvoina
1 ASIN in Top 10
23.4%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0C881G36D
$5.99·★4.6·3K revsOmvoina Professional Hair Cutting Cape with Adjustable Snap Closure, Salon Barber Cape,Waterproof Hairdressing Salon Cape - 57" x 51"(Black)
Units sold4K
Trending Cape Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C2V9T76F booked 500 units at $8.95, with ▲ 25.0% MoM change. On the growth side, B0BXSRN5KW leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2V9T76F
Bosvin Double-Sided Superhero Capes and Masks for Kids - Perfect for Christmas, Halloween, Cosplay, and Parties
Price
$8.95
Rating
4.6
Reviews
1K
Latest month sales
B0D818JKS9
ODOCARE ODOCARE 59Inch Velvet Cloak with Hood for Men & Women, Hooded Cape Cloak Unisex Halloween Witch Vampire Wizard Raven Cosplay Costume(black,L)
Price
$12.99
Rating
4.3
Reviews
529
Latest month sales
B0BXSRN5KW
Maklulu Adult Superhero Capes and Masks - Halloween Vampire Cape Superhero Party Capes Superhero Costume
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
519
Latest month sales
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