Wonder Woman Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Wonder Woman sales on Amazon US totaled 2,850 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $48,082 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 48.6% of revenue, while a typical listing is priced at $20.69. The keyword itself pulled 30,334 Amazon queries over the same period (▼ 1.8% MoM).

Zooming out to the 12-month window ending July 2026, the wonder woman Top 50 moved 54,600 units and $986,031 in cumulative sales — an average of 4,550 units and $82,169 per month. Monthly throughput topped out at 21,850 units in October 2025 and dipped to 1,700 in January 2026, leaving the latest reading 39.0% higher than August 2025.

54.6KTotal units sold · Last 12 months
$986KTotal revenue · Last 12 months
30.3K▼ 1.8% MoM
Monthly search volume
$20.69Avg. price · July 2026

Wonder Woman Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales2K
Revenue$35.6K

2025/09

Sales6K
Revenue$114.9K

2025/10

Sales21.9K
Revenue$407.5K

2025/11

Sales2.4K
Revenue$40.2K

2025/12

Sales4.3K
Revenue$73.6K

2026/01

Sales1.7K
Revenue$27.4K

2026/02

Sales2.2K
Revenue$33.8K

2026/03

Sales2.8K
Revenue$44.5K

2026/04

Sales3.6K
Revenue$82.3K

2026/05

Sales2.1K
Revenue$32.8K

2026/06

Sales2.8K
Revenue$45.2K
2.9K

2026/07

Sales2.9K
Revenue$48.1K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

2.9K

▲ 1.8% MoM

Monthly Revenue 2026/07

$48.1K

▲ 6.5% MoM

Top 10 Market Share 2026/07

59.6%

See the Top 10 ASINs driving 59.6% of sales

Wonder Woman Market Share & Sales Concentration on Amazon US — July 2026

The most-sold wonder woman listing on Amazon US in July 2026 is ASIN B081DLQZCV (Brand: Hallmark), which sold 500 units at $7.31 apiece — equal to 17.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 1,700 units and $23,350 in July 2026 — 59.6% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Wonder Woman' on Amazon

July 2026
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59.6% Volume Share 1.7K units sold
48.6% Revenue Share $23.4K estimated
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Top 5 Volume Share breakdown

B081DLQZCV 17.5%
B07YCZWSQ1 7.0%
B0FL19BMHM 7.0%
B0DYJZK7N5 7.0%
B0H2934GV7 3.5%
Others 57.9%
#1
Hallmark Signature Birthday Card for Her (Wonder Woman)

B081DLQZCV

Hallmark Signature Birthday Card for Her (Wonder Woman)

$7.31· 4.8·760 reviews
Monthly Sales

500

▲ 25.0%

vs. prior month

Revenue

$3.7K

latest month

Monthly Trend

12-month trend

#2
Papyrus Papyrus Wonder Woman Card for Her (True Wonder Woman)

B07YCZWSQ1

Papyrus Papyrus Wonder Woman Card for Her (True Wonder Woman)

$9.50· 4.8·836 reviews
Monthly Sales

200

▼ 33.3%

vs. prior month

Revenue

$1.9K

latest month

Monthly Trend

12-month trend

#3
Halloween Woman of Wonder Costume Accessories Cosplay Set: Gold Tiara, Belt, wrist bands, 3 Meters Lasso

B0FL19BMHM

Halloween Woman of Wonder Costume Accessories Cosplay Set: Gold Tiara, Belt, wrist bands, 3 Meters Lasso

$14.99· 4.4·66 reviews
Monthly Sales

200

▲ 0.0%

vs. prior month

Revenue

$4K

latest month

Monthly Trend

12-month trend

#4
Funko Funko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display

B0DYJZK7N5

Funko Funko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display

$15.99· 4.8·135 reviews
Monthly Sales

200

▲ 0.0%

vs. prior month

Revenue

$3.1K

latest month

Monthly Trend

12-month trend

#5
5 Pcs Halloween Women Costume Cosplay Accessories Set for Dress-Up Party

B0H2934GV7

5 Pcs Halloween Women Costume Cosplay Accessories Set for Dress-Up Party

$16.99· 4.5·10 reviews
Monthly Sales

100

vs. prior month

Revenue

$1.8K

latest month

Monthly Trend

12-month trend

#6
Bioworld DC Comics Wonder Woman Knee High Shiny Cape Socks

B00IYTXKBK

Bioworld DC Comics Wonder Woman Knee High Shiny Cape Socks

$12.95· 4.6·2.4K reviews
Monthly Sales

100

▲ 0.0%

vs. prior month

Revenue

$1.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Wonder Woman Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Hallmark is the best-performing wonder woman brand in July 2026, moving 500 units across 1 ASIN for 29.4% of Top 10 volume. Rubies follows with 300 units (17.6%), ahead of Papyrus on 200 units (11.8%).

Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.31 to $18.16, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

29.4%
17.6%
11.8%
41.2%
Hallmark
Rubies
Papyrus
Other brands
1

Hallmark

1 ASIN in Top 10

29.4%

Units

500

Revenue

$3.7K

Avg. price

$7.31

  • Hallmark Signature Birthday Card for Her (Wonder Woman)

    B081DLQZCV

    $7.31·4.8·760 revs

    Hallmark Signature Birthday Card for Her (Wonder Woman)

    Units sold500
2

Rubies

3 ASINs in Top 10

17.6%

Units

300

Revenue

$5.5K

Avg. price

$18.16

  • Rubies Costume Co Women's Dc Superheroes Wonder Woman Tiara

    B00UAD6HFO

    $7.99·4.3·2.1K revs

    Rubies Costume Co Women's Dc Superheroes Wonder Woman Tiara

    Units sold100
  • Rubies Costume Co Women's Dc Superheroes Wonder Woman Cape

    B00UAD6HWC

    $14.50·4.3·991 revs

    Rubies Costume Co Women's Dc Superheroes Wonder Woman Cape

    Units sold100
  • Rubies Rubies DC Comics Superheroes: Wonder Woman Cape for Adults, Women's One Size

    B01B5BIUEA

    $31.99·4.7·1.2K revs

    Rubies Rubies DC Comics Superheroes: Wonder Woman Cape for Adults, Women's One Size

    Units sold100
3

Papyrus

1 ASIN in Top 10

11.8%

Units

200

Revenue

$1.9K

Avg. price

$9.50

  • Papyrus Papyrus Wonder Woman Card for Her (True Wonder Woman)

    B07YCZWSQ1

    $9.50·4.8·836 revs

    Papyrus Papyrus Wonder Woman Card for Her (True Wonder Woman)

    Units sold200

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