Belly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Belly sales on Amazon US totaled 90,900 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $2,037,755 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 65.7% of revenue, while a typical listing is priced at $18.75. The keyword itself pulled 55,449 Amazon queries over the same period (▲ 21.1% MoM).
Zooming out to the 12-month window ending July 2026, the belly Top 50 moved 963,450 units and $21,576,700 in cumulative sales — an average of 80,288 units and $1,798,058 per month. Monthly throughput topped out at 96,000 units in June 2026 and dipped to 56,350 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Belly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.9K
▼ 5.3% MoM
Monthly Revenue 2026/07
$2M
▼ 12.0% MoM
Top 10 Market Share 2026/07
67.1%
Belly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold belly listing on Amazon US in July 2026 is ASIN B00DM14TYC (Brand: Burt's Bees), which sold 10,000 units at $12.79 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $1,339,770 in July 2026 — 67.1% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Belly' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00DM14TYC
Burt's Bees Mama Belly Butter, 6.5 oz. | Stretch Mark Cream for Pregnancy Massages Body and Reduces Scar Appearance, Shea Butter & Vitamin E Rich Formula
10K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B09QRHY95G
Frida Mom Belly Binder, Postpartum Essentials for Natural and C-Section Recovery, Adjustable Compression Wrap, After Birth Brace, Abdominal Band, 9" High
10K
▲ 0.0%vs. prior month
$289.8K
latest month
12-month trend
B0869T1YTS
Traditional Medicinals Organic, Belly Comfort Lozenges, Lemon Ginger - Supports Nausea Relief and Occasional Indigestion - Non-GMO, Stimulant-Free - 30 Individually Wrapped Lozenges
9K
▲ 12.5%vs. prior month
$99.7K
latest month
12-month trend
B0FCSKDNN7
goPure Tighten & Smooth Belly Cream - Clinically Tested with MicroTight4 Complex to Reduce the Appearance of Cellulite & Stretch Marks - Quick Absorbing for Smoother, Firmer-Looking Skin, 4.25oz
7K
▼ 30.0%vs. prior month
$236.2K
latest month
12-month trend
B0CP9BLW3C
FIASASO Belly Button Ring Surgical Steel Navel Piercing Jewelry Gold Plated
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B0FVG9NS7G
8 Sheep True Belly Serum, Pregnancy-Safe Belly Oil, 4 FL OZ | Triple-Weighted Hyaluronic Acid, Centella Asiatica, Supports Hydration & Skin Elasticity, Made in USA in Small Batches
4K
▲ 33.3%vs. prior month
$178.1K
latest month
12-month trend
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Best Belly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Burt's Bees is the best-performing belly brand in July 2026, moving 10,000 units across 1 ASIN for 16.4% of Top 10 volume. Frida Mom follows with 10,000 units (16.4%), ahead of Traditional Medicinals on 9,000 units (14.8%).
Volume is spread across 10 brands, with the top three holding 47.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Burt's Bees
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$127.9K
Avg. price
$12.79
B00DM14TYC
$12.79·★4.6·32K revsBurt's Bees Mama Belly Butter, 6.5 oz. | Stretch Mark Cream for Pregnancy Massages Body and Reduces Scar Appearance, Shea Butter & Vitamin E Rich Formula
Units sold10K
Frida Mom
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$289.8K
Avg. price
$28.98
B09QRHY95G
$28.98·★4.0·4.8K revsFrida Mom Belly Binder, Postpartum Essentials for Natural and C-Section Recovery, Adjustable Compression Wrap, After Birth Brace, Abdominal Band, 9" High
Units sold10K
Traditional Medicinals
1 ASIN in Top 10
14.8%
Units
9K
Revenue
$99.7K
Avg. price
$9.97
B0869T1YTS
$9.97·★4.6·2.7K revsTraditional Medicinals Organic, Belly Comfort Lozenges, Lemon Ginger - Supports Nausea Relief and Occasional Indigestion - Non-GMO, Stimulant-Free - 30 Individually Wrapped Lozenges
Units sold9K
Trending Belly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09PZ5PSXW booked 4K units at $19.99, with ▲ 33.3% MoM change. On the growth side, B00WUIGDFQ leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PZ5PSXW
Maternity Belt Pregnancy Belly Band 3 in 1 Support Belt for Pregnant Women | Pregnancy Support Belt Maternity Belly Band Pregnancy Belly Support Bands for Back/Pelvic/Hip Pain (M, Black)
Price
$19.99
Rating
4.2
Reviews
2K
Latest month sales
B00WUIG6W6
Better Belly Originals Small Roll Highly Digestible Dog Treats, 20 Count | With Real Chicken Liver Flavor, Long-Lasting Digestible Chew, No Grain Added, No Artificial Colors Or Flavors, For Adult Dogs
Price
$14.97
Rating
4.6
Reviews
3.9K
Latest month sales
B00WUIGDFQ
Better Belly Originals Large Roll, Highly Digestible Dog Treats, 3 Count | With Real Chicken Liver Flavor, Long-Lasting Digestible Chew, No Grain Added, No Artificial Colors Or Flavors, For Adult Dogs
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
1.7K
Latest month sales
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