Haribo Gummy Bears Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Haribo Gummy Bears sales on Amazon US totaled 194,200 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $2,135,548 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 60.7% of revenue, while a typical listing is priced at $10.87. The keyword itself pulled 29,317 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the haribo gummy bears Top 50 moved 2,174,400 units and $23,502,533 in cumulative sales — an average of 181,200 units and $1,958,544 per month. Monthly throughput topped out at 229,500 units in June 2026 and dipped to 134,700 in August 2025, leaving the latest reading 44.2% higher than August 2025.
Haribo Gummy Bears Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
194.2K
▼ 15.4% MoM
Monthly Revenue 2026/07
$2.1M
▼ 12.0% MoM
Top 10 Market Share 2026/07
59.7%
Haribo Gummy Bears Market Share & Sales Concentration on Amazon US — July 2026
The most-sold haribo gummy bears listing on Amazon US in July 2026 is ASIN B0017L4PH0 (Brand: Airheads), which sold 20,000 units at $9.84 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $1,297,100 in July 2026 — 59.7% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Haribo Gummy Bears' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B0C5C48H7M
Shameless Snacks Sour Candy & Fruit Snacks - Gummy Candy Variety Pack, Keto | Sour Worms & Gummy Bears in Bulk, 3g Sugar - Keto Gluten Free Vegan for Kids & Adults
20K
▲ 0.0%vs. prior month
$479.8K
latest month
12-month trend
B0BC2C83KM
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - Queen Jax - Variety Pack
10K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B00OYPFC46
Albanese World's Best 12 Flavor Gummi Bears | 5lbs of Fruit Bulk Candy | Soft and Chewy Gummies, Gluten Free, Fat Free | Cherry, Blue Raspberry, Mango and More | Great Snack for Travel and Kids
10K
▲ 0.0%vs. prior month
$165.7K
latest month
12-month trend
B08LQ1H9B7
Sour Patch Kids Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Haribo Gummy Bears Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Airheads is the best-performing haribo gummy bears brand in July 2026, moving 20,000 units across 1 ASIN for 17.2% of Top 10 volume. Shameless follows with 20,000 units (17.2%), ahead of Sour Patch Kids on 19,000 units (16.4%).
Volume is spread across 9 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.21 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Airheads
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Shameless
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$479.8K
Avg. price
$23.99
B0C5C48H7M
$23.99·★4.4·5.5K revsShameless Snacks Sour Candy & Fruit Snacks - Gummy Candy Variety Pack, Keto | Sour Worms & Gummy Bears in Bulk, 3g Sugar - Keto Gluten Free Vegan for Kids & Adults
Units sold20K
Sour Patch Kids
2 ASINs in Top 10
16.4%
Units
19K
Revenue
$95.9K
Avg. price
$6.21
B08LQ1H9B7
$3.96·★4.7·3.2K revsSour Patch Kids Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce
Units sold10KB082F2BH2Y
$8.47·★4.8·2.7K revsSour Patch Kids Watermelon Soft & Chewy Gummy Candy, Family Size, 1.8 lb | Bulk Candy
Units sold9K
Trending Haribo Gummy Bears Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C211FZRC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B01N9V73UP close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C211FZRC
Nerds Gummy Clusters Very Berry Candy, Crunchy & Gummy, 3 oz, 12 Pk | Crunchy outside gummy inside, share pouches, lunchbox, on-the-go snack, movie night, party favors, berry mix, bulk case
Price
$14.44
Rating
4.8
Reviews
2.8K
Latest month sales
B01N9V73UP
HARIBO Goldbears Sour, Sour Gummy Candy, 14 oz. Resealable Bag | Sour gummy bears with a sour sugar coating over a soft, chewy center. Fruity sour candy made for sharing and gifting.
Price
$3.89
Rating
4.7
Reviews
890
Latest month sales
B007JTC9JA
Haribo Gold Bears / Goldbären, 100 Mini Bags, 980g Tub
Unlock to view ASIN details and product titles
Price
$34.95
Rating
4.3
Reviews
3.2K
Latest month sales
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