Bit O Honey Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bit O Honey Candy sales on Amazon US totaled 257,200 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $2,324,728 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.9% of revenue, while a typical listing is priced at $11.59. The keyword itself pulled 28,035 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the bit o honey candy Top 50 moved 2,877,150 units and $26,014,842 in cumulative sales — an average of 239,763 units and $2,167,904 per month. Monthly throughput topped out at 288,100 units in June 2026 and dipped to 179,100 in May 2026, leaving the latest reading 21.1% higher than August 2025.
Bit O Honey Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.2K
▼ 10.7% MoM
Monthly Revenue 2026/07
$2.3M
▼ 6.4% MoM
Top 10 Market Share 2026/07
50.5%
Bit O Honey Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bit o honey candy listing on Amazon US in July 2026 is ASIN B09VRJFML3 (Brand: Life Savers), which sold 30,000 units at $4.49 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,114,000 in July 2026 — 50.5% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bit O Honey Candy' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRJFML3
LIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B09M1NZ92V
NERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B0BC2C83KM
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - Queen Jax - Variety Pack
10K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B000NMI7RI
TWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B007UQUSF4
SweeTARTS Mini Chewy Mixed Fruit Flavored Candy, Resealable Bag, 12 oz | Cherry grape lemon apple orange, sweet tart chewy, resealable share bag, party candy, lunchbox, sharing
10K
▲ 100.0%vs. prior month
$35.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bit O Honey Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing bit o honey candy brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Nerds follows with 20,000 units (15.4%), ahead of Twizzlers on 20,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.49 to $8.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$149.1K
Avg. price
$4.49
B09VRJFML3
$4.49·★4.8·14.4K revsLIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
Nerds
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$148.4K
Avg. price
$7.42
B09M1NZ92V
$7.42·★4.8·28.1K revsNERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
Units sold20K
Twizzlers
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$166.6K
Avg. price
$8.33
B000NMI7RI
$13.19·★4.5·46.9K revsTWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB000WG8Z0O
$3.48·★4.7·8.8K revsTwizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
Units sold10K
Trending Bit O Honey Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B007UQUSF4 booked 10K units at $4.24, with ▲ 100.0% MoM change. On the growth side, B00R0OB7DI leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0C8PVBDQ3 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007UQUSF4
SweeTARTS Mini Chewy Mixed Fruit Flavored Candy, Resealable Bag, 12 oz | Cherry grape lemon apple orange, sweet tart chewy, resealable share bag, party candy, lunchbox, sharing
Price
$4.24
Rating
4.8
Reviews
3.2K
Latest month sales
B00R0OB7DI
HEATH Chocolatey English Toffee Candy Bars, 1.4 oz, 18 ct | Crunchy English Toffee Bars Covered in Chocolatey Coating, Kosher and Individually Wrapped for Parties and Sharing, 18 ct
Price
$23.00
Rating
4.7
Reviews
11.3K
Latest month sales
B0C8PVBDQ3
Werther's Original Caramel Hard Candy, Shareable Bite Sized Pieces | Individually Wrapped, Office Jar Fillers, 2.36 Ounces, Pack of 3
Unlock to view ASIN details and product titles
Price
$8.11
Rating
4.6
Reviews
871
Latest month sales
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