Smarties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smarties sales on Amazon US totaled 208,250 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $2,594,346 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.9% of unit volume and 70.3% of revenue, while a typical listing is priced at $16.02. The keyword itself pulled 49,562 Amazon queries over the same period (▲ 40.5% MoM).
Zooming out to the 12-month window ending July 2026, the smarties Top 50 moved 2,372,700 units and $31,974,622 in cumulative sales — an average of 197,725 units and $2,664,552 per month. Monthly throughput topped out at 255,000 units in October 2025 and dipped to 149,100 in November 2025, leaving the latest reading 15.0% higher than August 2025.
Smarties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.3K
▼ 11.8% MoM
Monthly Revenue 2026/07
$2.6M
▼ 6.7% MoM
Top 10 Market Share 2026/07
74.9%
Smarties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smarties listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 24.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 156,000 units and $1,822,610 in July 2026 — 74.9% of unit volume and 70.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smarties' on Amazon
July 2026
Is 74.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B0093JIU06
MENTOS Chewy Mint Candy Roll, Mint, 14 Pieces Per Roll, 15 Count Pack | Individually Wrapped Candy for Kids & Adults, Bulk Candy, Great for Parties, Birthdays, Holidays
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B00SX1OFJA
Spree Chewy Fruity Candy, Sweet & Sour, Resealable Bag, 12 oz | Grape, lemon, lime, cherry, orange, sweet outside sour inside, resealable share bag, movie snack, sharing, nostalgic
10K
▼ 50.0%vs. prior month
$50.5K
latest month
12-month trend
B01N2UTKE9
Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
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Best Smarties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing smarties brand in July 2026, moving 50,000 units across 1 ASIN for 32.1% of Top 10 volume. Airheads follows with 20,000 units (12.8%), ahead of Starburst on 20,000 units (12.8%).
Volume is spread across 10 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.49 to $12.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
32.1%
Units
50K
Revenue
$450.5K
Avg. price
$12.49
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Airheads
1 ASIN in Top 10
12.8%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Starburst
1 ASIN in Top 10
12.8%
Units
20K
Revenue
$87.4K
Avg. price
$3.49
B0FQ64M7HQ
$3.49·★4.7·1.6K revsSTARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
Units sold20K
Trending Smarties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B003BQXKDY booked 9K units at $12.48, with ▲ 0.0% MoM change. On the growth side, B0GXBXW367 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003BQXKDY
Smarties Candy Bulk Rolls Original Flavor, Gluten & Vegan Free, Classic Sweetness from Family Owned Company Since 1949, Peanut-Free & Dairy-Free, Perfect Halloween, 1 lb Bag
Price
$12.48
Rating
4.7
Reviews
3.8K
Latest month sales
B0F74CNZ5G
Sour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
Price
$12.97
Rating
4.7
Reviews
1.3K
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
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