Hand Soaps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Soaps sales on Amazon US totaled 806,000 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $7,873,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 43.3% of revenue, while a typical listing is priced at $12.14. The keyword itself pulled 17,900 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the hand soaps Top 50 moved 7,924,500 units and $80,915,944 in cumulative sales — an average of 660,375 units and $6,742,995 per month. Monthly throughput topped out at 934,600 units in June 2026 and dipped to 392,100 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Hand Soaps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
806K
▼ 13.8% MoM
Monthly Revenue 2026/07
$7.9M
▼ 19.3% MoM
Top 10 Market Share 2026/07
52.1%
Hand Soaps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand soaps listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 8.7% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $3,408,900 in July 2026 — 52.1% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Soaps' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B09HHDHXWX
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$247.8K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B00F1U0YB4
Mrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B00262227E
Mrs. Meyer's Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
40K
▼ 50.0%vs. prior month
$203.2K
latest month
12-month trend
B081FFRGZB
Softsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
40K
▼ 20.0%vs. prior month
$215.6K
latest month
12-month trend
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Best Hand Soaps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing hand soaps brand in July 2026, moving 120,000 units across 2 ASINs for 28.6% of Top 10 volume. Mrs. MEYER'S follows with 110,000 units (26.2%), ahead of Amazon Basics on 90,000 units (21.4%).
With 5 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.46 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
28.6%
Units
120K
Revenue
$1.6M
Avg. price
$12.97
B001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50K
Mrs. MEYER'S
3 ASINs in Top 10
26.2%
Units
110K
Revenue
$744.7K
Avg. price
$8.36
B00F1U0YB4
$7.61·★4.7·53.2K revsMrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
Units sold40KB00262227E
$4.98·★4.7·53.2K revsMrs. Meyer's Clean Day, Hand Soap Refill, Lavender Scent, 33 Fl Oz
Units sold40KB07TJG79HP
$12.50·★4.8·68.9K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold30K
Amazon Basics
2 ASINs in Top 10
21.4%
Units
90K
Revenue
$377.1K
Avg. price
$4.46
B09HHDHXWX
$5.06·★4.6·45.7K revsAmazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
Units sold60KB09HHBP46X
$3.86·★4.4·12.3K revsAmazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Units sold30K
Trending Hand Soaps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B079FV6PRH booked 30K units at $7.44, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079FV6PRH
Softsoap Liquid Hand Soap, Fresh Breeze - 7.5 Fl Oz (Pack of 6) | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Price
$7.44
Rating
4.8
Reviews
51.4K
Latest month sales
B07TJG79HP
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Price
$12.50
Rating
4.8
Reviews
68.9K
Latest month sales
B09HHBP46X
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$3.86
Rating
4.4
Reviews
12.3K
Latest month sales
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