Hair Lightening Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Sun Bum is the best-performing hair lightening spray brand in July 2026, moving 25,000 units across 3 ASINs for 33.8% of Top 10 volume. Clairol Professional follows with 11,000 units (14.9%), ahead of OUAI on 10,000 units (13.5%).

With 7 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.33 to $16.16, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07KGN16TR booked 5K units at $17.49, with ▼ 16.7% MoM change. On the growth side, B07RYLBPGB leads positive momentum with ▲ 100.0% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.