Hair Color Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Color Shampoo sales on Amazon US totaled 440,000 units in July 2026 (▼ 32.7% vs. the prior month), generating an estimated $10,045,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 56.2% of revenue, while a typical listing is priced at $24.88. The keyword itself pulled 26,212 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the hair color shampoo Top 50 moved 5,159,100 units and $119,332,707 in cumulative sales — an average of 429,925 units and $9,944,392 per month. Monthly throughput topped out at 654,000 units in June 2026 and dipped to 280,800 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Hair Color Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
440K
▼ 32.7% MoM
Monthly Revenue 2026/07
$10M
▼ 38.9% MoM
Top 10 Market Share 2026/07
59.1%
Hair Color Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair color shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 22.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $5,643,300 in July 2026 — 59.1% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Color Shampoo' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
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Best Hair Color Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing hair color shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 38.5% of Top 10 volume. Native follows with 30,000 units (11.5%), ahead of COLOR WOW on 30,000 units (11.5%).
With 9 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.88 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
38.5%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Native
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$592.5K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.8K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30K
COLOR WOW
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Hair Color Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084C2PC69 booked 10K units at $34.00, with ▲ 0.0% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0752L2VSJ close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Price
$34.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B0752L2VSJ
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.6
Reviews
6.8K
Latest month sales
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