Sonic Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sonic Toothbrush sales on Amazon US totaled 365,700 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $15,744,838 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 55.7% of revenue, while a typical listing is priced at $53.68. The keyword itself pulled 28,318 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the sonic toothbrush Top 50 moved 4,533,750 units and $195,237,721 in cumulative sales — an average of 377,813 units and $16,269,810 per month. Monthly throughput topped out at 600,500 units in November 2025 and dipped to 195,850 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Sonic Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
365.7K
▼ 15.2% MoM
Monthly Revenue 2026/07
$15.7M
▼ 23.1% MoM
Top 10 Market Share 2026/07
60.2%
Sonic Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sonic toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 16.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $8,768,400 in July 2026 — 60.2% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sonic Toothbrush' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
20K
▲ 100.0%vs. prior month
$812.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sonic Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing sonic toothbrush brand in July 2026, moving 110,000 units across 5 ASINs for 50.0% of Top 10 volume. Aquasonic follows with 60,000 units (27.3%), ahead of Oral-B on 40,000 units (18.2%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.95 to $69.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
5 ASINs in Top 10
50.0%
Units
110K
Revenue
$4.1M
Avg. price
$33.57
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB09LD7WRVS
$39.99·★4.4·22.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB09LD8T445
$39.96·★4.2·20.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
Units sold20KB0FFM9YP9L
$39.96·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20KB09LD8VXLX
$19.96·★4.4·9.6K revsPHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Units sold10K
Aquasonic
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Oral-B
3 ASINs in Top 10
18.2%
Units
40K
Revenue
$2.5M
Avg. price
$69.96
B003UKM9CO
$49.94·★4.4·62.7K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB01AKGRTUM
$49.94·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB0B5HRWH1S
$109.99·★4.3·18.8K revsOral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Units sold10K
Trending Sonic Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0787G4D3Q booked 10K units at $7.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0787G4D3Q
Colgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
Price
$7.99
Rating
4.6
Reviews
16.7K
Latest month sales
B09LD8VXLX
PHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Price
$19.96
Rating
4.4
Reviews
9.6K
Latest month sales
B0B5HRWH1S
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sonic toothbrush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card