Dr Dent Purple Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Dent Purple Mouthwash sales on Amazon US totaled 424,800 units in July 2026 (▲ 12.1% vs. the prior month), generating an estimated $6,061,132 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 60.7% of revenue, while a typical listing is priced at $15.60. The keyword itself pulled 54,251 Amazon queries over the same period (▼ 39.9% MoM).
Zooming out to the 12-month window ending July 2026, the dr dent purple mouthwash Top 50 moved 4,157,000 units and $60,225,978 in cumulative sales — an average of 346,417 units and $5,018,832 per month. Monthly throughput topped out at 424,800 units in July 2026 and dipped to 213,100 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Dr Dent Purple Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
424.8K
▲ 12.1% MoM
Monthly Revenue 2026/07
$6.1M
▲ 12.5% MoM
Top 10 Market Share 2026/07
58.9%
Dr Dent Purple Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr dent purple mouthwash listing on Amazon US in July 2026 is ASIN B0758F8KDC (Brand: TheraBreath), which sold 50,000 units at $16.97 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $3,679,700 in July 2026 — 58.9% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Dent Purple Mouthwash' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B003CP12O8
Crest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
30K
▲ 0.0%vs. prior month
$148.2K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst | Zero alcohol mouthwash, repairs enamel and strengthens teeth, sodium fluoride 0.05% 200 G/1 L, prevents cavities and decay
20K
▲ 100.0%vs. prior month
$131K
latest month
12-month trend
B0GNND9PTV
DRDENT Purple Teeth Whitening Strips - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm
20K
▲ 0.0%vs. prior month
$480.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dr Dent Purple Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing dr dent purple mouthwash brand in July 2026, moving 80,000 units across 2 ASINs for 32.0% of Top 10 volume. TheraBreath follows with 50,000 units (20.0%), ahead of ACT on 40,000 units (16.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.25 to $16.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
2 ASINs in Top 10
32.0%
Units
80K
Revenue
$1.1M
Avg. price
$12.31
B0DPNGKZ9P
$19.65·★4.4·9.3K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB003CP12O8
$4.97·★4.7·13K revsCrest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
Units sold30K
TheraBreath
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$843K
Avg. price
$16.97
B0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50K
ACT
2 ASINs in Top 10
16.0%
Units
40K
Revenue
$210.4K
Avg. price
$5.25
B01L4ND4O0
$6.54·★4.7·13.2K revsACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst | Zero alcohol mouthwash, repairs enamel and strengthens teeth, sodium fluoride 0.05% 200 G/1 L, prevents cavities and decay
Units sold20KB000YJXZ5E
$3.97·★4.8·8.1K revsACT Anticavity Zero Alcohol Fluoride Mouthwash 18 fl. oz., With Accurate Dosing Cup, Mint
Units sold20K
Trending Dr Dent Purple Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09HTXCM4J booked 10K units at $18.36, with ▲ 0.0% MoM change. On the growth side, B0758F8KDC leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B0GLPBKW22 close behind at ▲ 166.7% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HTXCM4J
Parodontax Active Gum Health Mouthwash, Antiplaque and Antigingivitis Mouthwash, Mint, 3x16.9 Fl Oz
Price
$18.36
Rating
4.7
Reviews
11.4K
Latest month sales
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B0GLPBKW22
Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips | Non Slip & Enamel Safe & Non Sensitive Brightening Strips, Teeth Whitening Kit for Coffee, Wine Stains Removal Fastly
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.3
Reviews
4.8K
Latest month sales
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